Attentive, a mobile marketing automation tool, has launched text message personalization products that leverage machine learning and GenAI on brands' first-party data to customize their SMS campaigns.

Key features of Attentive's new services include AI models that examine site visitor information and purchase data to gauge consumer intent, preferences, and purchase seriousness. A GenAI feature that creates individualized messages according to the brand's tone, as defined by its website content and past copy, is also on board. The AI tools are also trained to adhere to advertisers' style preferences, such as emoji usage, capitalization rules, and selected tones.

Attentive claims that closed beta tests showed an average increase of 115% in sales, 117% in purchases, and 120% in clicks for participating brands.

Analyst QuickTake : Attentive's recent launch of AI solutions for personalized SMS campaigns builds upon its previous introduction of Concierge, further solidifying the company's commitment to revolutionizing SMS marketing with advanced technology. By integrating AI capabilities into its platform, Attentive enhances its ability to deliver highly personalized and engaging conversations at scale, elevating the customer experience to new heights.