• Attentive, a “mobile-first” campaign automation tool specializing in SMS marketing, introduced Attentive Concierge, a new product that enables marketers to execute highly personalized SMS conversations at scale. 

• The product follows a dialogue-driven approach where the firm claims to be able to recreate the in-store experience and is capable of answering customer questions and providing recommendations that are authentic and personalized to a shopper’s specific needs. 

• The firm claims that users of Attentive Concierge have experienced a 50% increase in time spent by customers engaging with their brand. It also stated that more than 1,000 retail brands including Igloo, Mented Cosmetics, and Made In have used Attentive Concierge.

<ul><li> Analyst QuickTake: The new product launch by Attentive, which has been a leading firm in the SMS marketing space, comes in the wake of increased competition from new entrants to the SMS space including Yotpo (ecommerce marketing platform), which launched a “Click-to-Buy” SMS offering , and ManyChat (a chatbot creator for social media) that launched its WhatsApp Chat Marketing Automation .</ul>