Sprout Social, a social media marketing management platform, has acquired Tagger Media, a leading influencer marketing and social intelligence platform, in a cash transaction amounting to USD 140 million.

The acquisition aims to incorporate Tagger's influencer marketing software into Sprout's solutions, enhancing social insights, measuring ROI, and optimizing social media strategies.

The acquisition is expected to accelerate the growth rates of Sprout Social's annual recurring revenue (ARR) and annual contract value (ACV), aiding in the expansion of gross and operating margins. The move aligns with Sprout Social's strategy to achieve USD 1 billion in subscription revenue.

Founded in 2015, Tagger Media offers a comprehensive SaaS platform for influencer discovery, campaign management, competitor analysis, and ROI measurement. The platform currently supports a database of 8.5+ million influencers and more than 400,000 brands.

Analyst QuickTake: Sprout Social's acquisitions of Tagger Media and Repustate underscore its drive to become a comprehensive social media management platform. Tagger Media's integration harnesses the influencer marketing trend, empowering clients with holistic strategies, while Repustate's sentiment analysis enhances insights for better decisions and engagement. These moves align with Sprout Social's all-encompassing approach, appealing to brands seeking data-driven online management and bolstering its growth and product strategy.