Estée Lauder Companies (ELC), a beauty conglomerate, has partnered with OpenAI to implement AI technology across its brands, including Estée Lauder, Clinique, La Mer, Bobbie Brown, and Aveda.
Through the partnership, ELC has developed 240 custom GPTs to enhance various business operations, including fragrance insights analysis, clinical trials data processing, and copywriting. The implementation has improved response times by over 90% across R&D and marketing teams, reducing hours-long tasks to minutes.
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