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Partnerships
Estée Lauder partners with OpenAI to deploy GPTs across beauty brand portfolio
Beauty Tech
Nov 14, 2024
Older updates:
Partnerships
Gpower partners with Amorepacific to develop dual-function beauty tech devices
Beauty Tech
Oct 29, 2024
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Oct 27, 2024
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Estée Lauder partners with Amazon to launch a virtual foundation tool on Amazon Premium Beauty store
Beauty Tech
Oct 22, 2024
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Oct 2, 2024
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Oct 1, 2024
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Beauty Tech
Sep 19, 2024
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Beauty Tech
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Funding
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Beauty Tech
Jul 16, 2024
Nov 14, 2024

Estée Lauder partners with OpenAI to deploy GPTs across beauty brand portfolio

Partnerships

  • Estée Lauder Companies (ELC), a beauty conglomerate, has partnered with OpenAI to implement AI technology across its brands, including Estée Lauder, Clinique, La Mer, Bobbie Brown, and Aveda.

  • Through the partnership, ELC has developed 240 custom GPTs to enhance various business operations, including fragrance insights analysis, clinical trials data processing, and copywriting. The implementation has improved response times by over 90% across R&D and marketing teams, reducing hours-long tasks to minutes.

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