Instabug

Instabug is a mobile performance platform that provides tools for monitoring, identifying, and fixing issues in mobile applications. Founded in 2013 and headquartered in San Francisco, the company offers a suite of products including crash reporting, bug reporting, application performance monitoring (APM), and user feedback collection. Instabug's platform is designed to help mobile developers and engineering teams gain visibility into app performance, detect and resolve issues quickly, and improve overall user experience.

The company's SDK runs on over 2.7 billion devices, processing billions of mobile sessions annually. Instabug's technology captures detailed information about app behavior, including stack traces, device and network data, and user interactions. This allows developers to proactively identify and address performance issues, UI hangs, slow app launches, and other factors that may impact user perception of app quality. In 2021, Instabug processed 110 billion mobile sessions and helped customers resolve 4.2 billion issues.

Instabug's product suite has expanded to include features such as App Ratings and Reviews, which consolidates user feedback with performance metrics, and Session Replay, which provides visual replays of user sessions for enhanced debugging. The company also introduced Rollout Management to streamline and automate the app release process. Instabug takes a privacy-first approach, ensuring sensitive data is masked on users' devices.

In May 2022, Instabug raised USD 46 million in a Series B funding round led by Insight Partners, bringing its total funding to USD 54 million. The company has been growing its enterprise customer base and expanding its capabilities to meet the needs of larger mobile development teams.

Key customers and partnerships

Instabug counts many Fortune 500 companies and top 100 apps on the app store among its customers. Notable clients include DoorDash, Verizon, IHG, ABInBev, Porsche, Qualtrics, Gojek, and Clubhouse. The company has seen significant growth in its enterprise customer base, which increased tenfold in 2021.

Instabug has formed strategic partnerships to enhance its offerings. In January 2023, the company partnered with IBM's Instana to integrate mobile app performance monitoring with Instana's observability platform. This collaboration allows customers to monitor mobile applications in Instabug while identifying backend-related issues in Instana. In May 2023, Instabug joined the Datadog Marketplace, integrating its mobile performance insights with Datadog's monitoring and security platform to provide a comprehensive view of mobile app performance alongside backend infrastructure metrics.