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Aryel

Extended Reality
Product stageSegments
Early
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AR/VR platforms
?

Aryel offers AR-based marketing solutions to brands and agencies. The platform allows users to easily create and distribute AR content using a drag-and-drop interface, providing users with access to a range of 3D assets and customizable templates, as well as performance metrics. Additionally, Aryel can be integrated with other marketing APIs such as Google Ads, Google Analytics, Facebook Pixel, and Mailchimp.

In February 2023, Aryel introduced four monthly subscription plans to its platform. The Aryel Ecommerce plan offers retail AR solutions, including product visualizations and virtual try-ons, costing EUR 249 (~USD 262). The Aryel Offline plan focuses on AR print media and packaging, costing EUR 149 (~USD 157). The Aryel CRM plan is aimed at lead generation through AR landing pages, quizzes, and mini-games, costing EUR 329 (~USD 347).

The Aryel Advertising plan provides marketing solutions via AR brand ambassadors, banners, overlays, and 3D video content. Sectors that Aryel’s products are catered to include consumer goods, fashion, financial services, art, and culture. According to the company, its solutions have been effective in improving conversion rates by 41% and clickthrough rates by 25x.

Notable updates include the launch of Ads Manager (September 2023) which allows advertisers to gather novel data points such as facial characteristics, emotional responses, ad dwell time, in compliance with privacy regulations and user transparency.

Key customers and partnerships

As of January 2024, Aryel served over 2,000 corporates with notable enterprises including Cisco, AllHome, L'Oréal Conad, and Ferrero.

Funding and financials

In February 2023, Aryel raised EUR 3.7 million (~USD 4 million) in a seed funding round led by PranaVentures. Funds were earmarked for launching additional product features and opening offices in reference markets, such as the UK.

Competitors: None (The product offering is unique; Aryel offers AR-based marketing solutions.)

Extended Reality

Extended Reality

Key stats
Featured companies
239
Total funding (USD)
13.6 Bn
Total addressable market (USD)
100.4 Bn
Key competitors
 
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Product Overview
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Product Metrics
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Company profile
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EDGE Insights

XR and MEP (Q1 2023): From virtual promise to metaverse hesitation

Recent Updates

Funding
Feb 13, 2023
Milan-based no-code AR content provider Aryel raises EUR 3.7 million in seed funding
Extended Reality

Company Brief


HQ location:
Via Arcivescovo Calabiana, 6 Milan ITA
Founded year:
2020
Employees:
11-50
Total Funding:
USD 4.0 million
Last Funding
USD 3.3 million, Jan 2023

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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