Photoroom

Photoroom is an AI-powered mobile and web application that enables users to edit and enhance images effortlessly. Launched in 2019, the Paris-based startup has gained significant traction, boasting over 150 million downloads and processing more than 5 billion images annually across 180 countries. Its core functionality revolves around a powerful background removal tool that leverages AI to accurately separate subjects from their backgrounds, allowing users to replace them with various templates, AI-generated backdrops, or transparent canvases.

Photoroom's primary appeal lies in its user-friendly interface and accessibility, catering to a diverse range of users, including online sellers, small businesses, content creators, and photographers. The app streamlines the process of creating professional-quality product images, marketing visuals, and social media content, eliminating the need for extensive photo editing skills or expensive software.

A key factor behind Photoroom's success is its continuous innovation in generative AI technology. In 2024, the company unveiled its first foundation model, Photoroom Instant Diffusion (Photoroom ID), specifically designed for product photography. This model ensures consistent styling across images from different sources, creating a cohesive look as if the products were photographed in the same setting.

Photoroom has also introduced a suite of advanced AI photo-editing tools, including AI Backgrounds, AI Expand, AI Images, AI Fill, Auto-rotate, AI Upscale, and an Image Editing API. These features empower businesses with enhanced creative control, enabling them to generate, edit, and refine product images efficiently.

Key customers and partnerships

The startup has garnered significant attention from major brands and investors alike. In 2023, Warner Bros. leveraged Photoroom's API for the Barbie movie's social media campaign, allowing fans to create personalized posters. The feature was an overwhelming success, with over 13 million posters shared on social media. Similarly, Universal Music Group and Republic Records utilized Photoroom's technology to create custom album cover generators for Taylor Swift's album promotion.