CLMBR

CLMBR offers a vertical climbing machine that features a large-format touch display with on-demand classes. The device provides a combination of high-intensity cardio and resistance strength training. The patent for the product is pending as of December 2021. Its product comes in two models: “CLMBR Connected,” primarily designed for home use, and “CLMBR Pure,” designed for gyms. CLMBR Connected, priced at USD 2,799, is equipped with a 21.5-inch touchscreen where users can access on-demand pre-recorded content and challenges for a monthly subscription fee of USD 39.99 a month. In addition to its climbing machines, it offers weight accessories by Bala, a provider of weighted bangles and functional fitness accessories (partners in July 2021). The company also incorporates these accessories into its fitness classes, both on and off its fitness equipment, for additional resistance.

Key customers and partnerships

In October 2020, CLMBR partnered with engineering practice Cooper Perkins to further develop the models. By February 2021, the company had completed field prototype testing and was set to move into full-scale production. CLMBR started registering customer pre-orders in August 2020, and started delivering the product in mid-2021. The company also has a partnership with b8ta, a retail-as-a-service company with presentation centers for consumer electronics and home goods, to demonstrate its climbing machine prototype in eight b8ta stores across the country (from mid 2021 to early 2022). In December 2020, Wheelhouse, an integrated company for content, talent, brands, entrepreneurs, and investors, invested and announced a partnership with CLMBR to support the marketing of the devices via special events at “Wheelhouses” in New York and Los Angeles in 2021. The company also partnered with the Ultimate Fighting Championship (UFC) in December 2021, to promote the machine among athletes in the US and Canada, and to create workout content for the UFC.

Funding and financials

In December 2022, CLMBR raised an undisclosed amount in Series B funding . The company planned to utilize the funds to support its product launch (CLMBR 02), marketing campaign in 2023, growth plans, and expansion in the market.

Key competitors: None comparable (CLMBR is the only startup in our coverage that focuses on providing a connected vertical climbing machine with virtual fitness content).