Treecard is a climate-conscious digital money app that aims to make sustainable living simple. Founded in October 2020 by British entrepreneur Jamie Cox, Treecard offers a wooden debit card made from recycled materials and a spending platform that incentivizes eco-friendly behavior. Through a partnership with the search engine Ecosia, Treecard plants trees on behalf of its users by donating 80% of the interchange fees earned from merchant transactions. As of November 2022, Treecard had planted over 200,000 trees worldwide.
The Treecard app gamifies sustainability by allowing users to visualize their personal forest growth based on spending activity. It rewards users with environment-focused perks like sustainable travel experiences and eco-friendly discounts. The app also tracks users' carbon footprints and provides insights to help them reduce their environmental impact. Treecard accounts do not fund fossil fuel investments or deforestation projects.
In November 2022, Treecard raised USD 23 million in Series A funding led by Valar Ventures, the venture capital firm co-founded by Peter Thiel. This investment will support Treecard's US and European expansion plans, team growth, and product development ahead of an official launch in 2023. Treecard's ambition is to become an "environmental super app" enabling sustainable lifestyles across all aspects.
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