Gen.video

Gen.video is a leading influencer marketing company that specializes in creating video content to drive ecommerce sales and brand awareness. The company offers a comprehensive platform that combines bespoke agency services with proprietary full-funnel influencer measurement technology. Gen.video's core services include influencer marketing, paid media amplification, ecommerce videos, and Amazon product videos. The platform enables brands to discover and collaborate with influencers, create custom video content, and track performance analytics across various social media platforms and ecommerce channels.

The company's technology allows brands to operationalize data, create workflows, and access full-funnel performance analytics. Gen.video's platform provides features such as influencer discovery, editorial calendar management, and detailed performance metrics. These tools help brands optimize their influencer partnerships and measure the impact of their campaigns. The company's video content is designed to be versatile, allowing brands to use it across multiple platforms and marketplaces, including their own ecommerce websites.

In May 2024, gen.video received silver distinctions at the US Partnerships Awards for 'Best Influencer Marketing Partnership' and 'Best Content Partnership'. These awards recognized the company's work in showcasing how technology fuels creativity and commerce. Gen.video's approach focuses on creating content that moves, aiming to drive engagement and sales without relying on traditional sales pitches.

Key customers and partnerships

Gen.video has worked with several global brands, including Bayer, P&G, LG, Lenovo, Amazon, and HP. In 2023, the company collaborated with Lenovo and Microsoft on the "Creativity as Progress" TikTok campaign, targeting Gen Z and Millennial creatives during key merchandising periods. This campaign showcased Lenovo's premium laptops and Microsoft's built-in creator tools.