Creatable

Creatable is a technology platform designed to streamline influencer marketing campaigns, focusing particularly on micro-influencers with 10-50k followers. The company's solution aims to facilitate collaboration between brands and creators, emphasizing authenticity and targeted partnerships. Creatable's platform offers first-party attribution by directly integrating with ecommerce backends, providing real-time analytics and reporting. This approach addresses the challenges associated with traditional third-party attribution methods, which often result in incomplete or unreliable data. The platform includes features such as a Creator App and a Marketplace portal, enabling micro-influencers to manage their campaigns more efficiently and connect with brands seeking collaborations.

Key customers and partnerships

Creatable's platform caters to brands looking to leverage influencer marketing, particularly those interested in working with micro-influencers. Micro-influencers, especially those focused on authentic engagement with their followers, form a significant part of Creatable's user base, utilizing the platform to find brand partnerships and manage their campaigns more effectively.