Suntory Holdings is a Japanese beverage company headquartered in Osaka. Founded in 1899 as a wine importer, Suntory has grown to become a global leader in alcoholic and non-alcoholic beverages, with a particular focus on premium whiskies. The company remains privately held by the founding Torii/Saji family.
Suntory's product portfolio includes a wide range of beverages:
Premium whiskies: Yamazaki, Hakushu, Hibiki
Bourbon: Jim Beam (acquired in 2014)
Other spirits: Tequila brands
Beer: The Premium Malt's
Ready-to-drink (RTD) canned cocktails: -196, On The Rocks, Jim Beam Kentucky Coolers
Non-alcoholic beverages: Orangina, Lucozade, Ribena
Health and wellness products: Supplements, health drinks
In recent years, Suntory has focused on international expansion and diversification. The company acquired US bourbon maker Beam for USD 16 billion in 2014, significantly boosting its global presence. As of 2022, over half of Suntory's JPY 2.7 trillion (USD 19 billion) in revenue came from overseas markets. The company aims to reach JPY 3 trillion in revenue by 2030, with a particular emphasis on growing its RTD and health & wellness segments. Suntory is also exploring further expansion in markets like India and considering additional investments in tequila brands.
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