IdeaCrew provides State-based Marketplace (SBM) solutions that enable states to operate their own health insurance exchanges under the Affordable Care Act. The company's cloud-based platform allows individuals, employers, employees, and brokers to sponsor, shop, and enroll in health insurance and other benefits. The platform features a modular design that supports various marketplace needs and includes tools such as plan comparison, cost estimators, formulary, and doctor lookup capabilities. Through its Software-as-a-Service model, IdeaCrew builds and sets up customized systems for states while providing ongoing maintenance services and access to new features. The company's approach eliminated paper applications and reduced call center wait times from 8.7 minutes to 1.5 minutes in Washington D.C. In Maine, the company's CoverME.gov platform, implemented in October 2021, helped increase healthcare coverage enrollment by more than 10% to 66,095 residents in 2022. The platform also includes an integrated customer relationship management system for Consumer Assistance Centers and connects with insurance carriers to process enrollments and plan selections.
Key customers and partnerships
IdeaCrew's primary customers are state governments operating their own health insurance marketplaces. The company served the District of Columbia through DC Health Link since 2013, helping increase enrollment to 100,000 members. The company also operates platforms for Massachusetts and Maine, with Maine's CoverME.gov launching in October 2021. For DC Health Link, the platform integrates insurance products and plans across markets serving individuals, small business owners, and Congress.
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