Smartly.io

Smartly.io specializes in multichannel social media marketing automation across platforms including Facebook, Instagram, Snapchat, TikTok, and Pinterest. Firms using Smartly.io’s platform and services are drawn in from a variety of industries including retail, gaming, travel as well as media and entertainment. 

Smartly.io’s edge is in providing a comprehensive suite of solutions for social media marketing where its platform includes tools for 1) content creation, 2) cross-platform campaign management, 3) single view of first and third-party data, and 4) cross-account and cross-platform insights. In addition, the firm also provides managed and creative services to help design and optimize social media campaigns.

In March 2024, the company launched Brand Pulse which provides marketers with impactful, real-time data to plan, measure, and optimize advertising campaigns across multiple platforms.

In May 2022, the firm acquired Viraspace.ai, an AI-powered digital advertising insights tool and Ad-Lib.io , a creative management platform (January 2022) to enhance its capabilities and expand its marketing channels.

Key customers and partnerships

As of April 2022, the firm's platform was used by 700+ brands including Uber, Underarmour, Samsonite, and eBay. 

In April 2022, Smartly.io was recognized as a member of the Marketing partner program , the official creative partner, and a campaign management partner for TikTok, a video-based social media platform. Leveraging on this partnership, In August 2022, Smartly.io became the first-to-market with a TikTok Shopping Ads solution where it claims that 86% of advertisers who tested its solution saw a performance lift for the Shopping Ads test campaign.  

Funding and financials

In December 2019, the firm sold a majority stake to Providence Equity Partners for EUR 200 million (~USD 223 million), while its co-founders will retain significant ownership. Under the new management, the firm plans to leverage this to grow its global presence, particularly in the US.