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Smartly.io

Marketing Automation
Product stageSegments
Growth
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Marketing campaign automation
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Smartly.io specializes in multichannel social media marketing automation across platforms including Facebook, Instagram, Snapchat, TikTok, and Pinterest. Firms using Smartly.io’s platform and services are drawn in from a variety of industries including retail, gaming, travel as well as media and entertainment. 

Smartly.io’s edge is in providing a comprehensive suite of solutions for social media marketing where its platform includes tools for 1) content creation, 2) cross-platform campaign management, 3) single view of first and third-party data, and 4) cross-account and cross-platform insights. In addition, the firm also provides managed and creative services to help design and optimize social media campaigns.

In March 2024, the company launched Brand Pulse which provides marketers with impactful, real-time data to plan, measure, and optimize advertising campaigns across multiple platforms.

In May 2022, the firm acquired Viraspace.ai, an AI-powered digital advertising insights tool and Ad-Lib.io , a creative management platform (January 2022) to enhance its capabilities and expand its marketing channels.

Key customers and partnerships

As of April 2022, the firm's platform was used by 700+ brands including Uber, Underarmour, Samsonite, and eBay. 

In April 2022, Smartly.io was recognized as a member of the Marketing partner program , the official creative partner, and a campaign management partner for TikTok, a video-based social media platform. Leveraging on this partnership, In August 2022, Smartly.io became the first-to-market with a TikTok Shopping Ads solution where it claims that 86% of advertisers who tested its solution saw a performance lift for the Shopping Ads test campaign.  

Funding and financials

In December 2019, the firm sold a majority stake to Providence Equity Partners for EUR 200 million (~USD 223 million), while its co-founders will retain significant ownership. Under the new management, the firm plans to leverage this to grow its global presence, particularly in the US.

Marketing Automation

Marketing Automation

Key stats
Featured companies
156
Total funding (USD)
17.9 Bn
Total addressable market (USD)
337.0 Bn
Key competitors
 
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Product Overview
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Product Metrics
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Company profile
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Recent Updates

Product updates
Mar 19, 2024
Smartly.io launches Brand Pulse for real-time campaign optimization
Marketing Automation
Management news
Feb 28, 2023
Brett Wein appointed as CSO of Smartly.io to drive growth across social and digital channels
Marketing Automation
Product updates
Aug 17, 2022
Smartly.io becomes the first-to-market with TikTok Shopping Ads solution
Marketing Automation
Partnerships
Apr 28, 2022
Smartly.io joins TikTok marketing partner program
Marketing Automation
Management news
Apr 5, 2022
Smartly.io founder steps down temporarily due to health reasons
Marketing Automation
Partnerships
Mar 31, 2022
Ad-Lib.io accepted into Google Ads Creative Partner Program
Marketing Automation

Company Brief


HQ location:
Elielinaukio 2G Helsinki FIN
Founded year:
2013
Employees:
251-500
Total Funding:
USD 22.8 million

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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