• Smartly.io, a marketing campaign automation firm specializing in social media advertising, announced that it has become the first marketing campaign partner to offer a new ad solution for the social media platform.

<ul><li>Smartly.io which joined TikTok’s marketing partner program in April 2022, stated that its new solution was available for advertisers to begin testing its solutions ahead of the 2022 holiday season.</ul> 

• The firm claims that 86% of advertisers who tested its solution saw a performance lift for the Shopping Ads test campaign.

<ul><li> Analyst QuickTake: In addition to Smartly.io, a number of social media marketing platforms including Hootsuite and Sprout Social have also joined TikTok’s marketing partner program since TikTok’s launch of its contextual ad solution . However, Smartly.io’s recognition as the official creative partner and campaign management partner for TikTok underlies its edge over its competitors in the fastest-growing social commerce space. The strong performance metrics reported by users of its shopping ads solution reinforce this edge.</ul>