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Social Commerce

Harnessing the power of social influence to fuel online sales

Overview

Social commerce can be used to describe two broad aspects of digital commerce:

1) Social media commerce: Involves the display and sale of products via social media platforms. It differs from social media marketing by attempting to make the sale or customer conversion on the social media platform itself.

2) Social-led commerce: Involves harnessing the power of the crowd to drive online sales through product reviews, recommendations, and curated marketplaces. Influencers, celebrities, and brands with a strong social media presence are typically used for such purposes.

Research has shown that by leveraging the power of social media, online sellers can enhance sales conversions while reducing online sales cost by improving customer stickiness, providing cross-selling opportunities, and reducing the number of returned items. Social commerce platforms and tools are used by established brands and independent direct-to-consumer (D2C) sellers. Social commerce increases the sales of established brands by extending their existing ecommerce offerings to another customer touchpoint. Meanwhile, social commerce provides a cost-effective channel for independent sellers to build a target audience to convert into customers.

*Currently, we do not actively cover this industry but we have identified it as a potential domain to report on.

More details

Market Mapping


Incumbents
Growth
Early
Seed
Pre-Seed
Social media management
?
Social chatbots
?
Influencer-led commerce
?
Livestream shopping
?
User generated content (UGC) management
?
Social marketplaces
?
(Facebook/Instagram/
(Facebook/Instagram/
(Facebook/Instagram/
(Facebook/Instagram/
(Facebook/Instagram/
(Facebook/Instagram/
Meta (Facebook/Instagram/ Whatsapp)
Snap
Hootsuite
Sprout social
Agorapulse
Buffer
Dash Hudson
Chatmeter
Postoplan
Later
Eclincher
IBM (IBM watson assistant)
ManyChat
Charles
Chatbook
Haptik
Verloop.io
Engati
Chatfuel
Morph.ai
GRIN
Aspire
Insense
Upfluence
Klear
Gen Video
TVpage
Dovetale
Amazon (Amazon Live)
QVC
Home shopping network
Google (Google marketplace/ Youtube)
Meta (Facebook/Instagram/ Whatsapp)
Vimeo
TikTok
Snap
CommentSold
NTWRK
ShopShops
PopShopLive
Empilifi
Talkshoplive
Kuik
Wecommerce
Pinterest
Yotpo
Bazaarvoice
ViewPoints
Gleam.io
Taggbox
Social Native
Pixlee
Storystream
VideoPeel
Embedsocial
Sparkle
Shortstack
Photoslurp
Fotaflo
AdAlong
eBay
Shopify
Amazon (Amazon Live)
BigCommerce
Google (Google marketplace/ Youtube)
Vestiaire Collective
Lyst
Fancy
Etsy
SSense

The Disruptors


Social media management

?

Disruptors

?
Funding in USD Millions
Sprout social
Public - Market cap USD 2.9 bn
Hootsuite
300
Agorapulse
19
Buffer
4
Dash Hudson
3
Chatmeter
Unknown
Watchlist
?
Postoplan
Later
Eclincher

Social chatbots

?

Disruptors

?
Funding in USD Millions
Charles
29
ManyChat
23
Chatbook
16
Haptik
12
Verloop.io
8
Engati
Unknown
Watchlist
?
Chatfuel
Morph.ai

Influencer-led commerce

?

Disruptors

?
Funding in USD Millions
GRIN
145
Aspire
27
Insense
5
Upfluence
4
Klear
3
Watchlist
?
TVpage
Gen Video
Dovetale

Livestream shopping

?

Disruptors

?
Funding in USD Millions
NTWRK
60
ShopShops
49
PopShopLive
23
Empilifi
Unknown
CommentSold
Unknown
Watchlist
?
Talkshoplive
Kuik

User generated content (UGC) management

?

Disruptors

?
Funding in USD Millions
Yotpo
436
Bazaarvoice
131
Social Native
8
Pixlee
6
ViewPoints
5
Storystream
4
VideoPeel
2
Embedsocial
Unknown
Gleam.io
Unknown
Sparkle
Unknown
Taggbox
Unknown
Shortstack
Unknown
Watchlist
?
Photoslurp
AdAlong
Fotaflo

Social marketplaces

?

Disruptors

?
Funding in USD Millions
Etsy
Public - Market cap Unknown
Vestiaire Collective
643
Lyst
144
Fancy
129
SSense
Unknown

Sprout social

Sprout Social is built on the idea that the world is better when businesses and customers communicate freely. They exist to help streamline and enhance those conversations—with customers, prospects and enthusiasts. Their platform is packed with handy features but stays out of the way to let brands easily engage with people and build lasting relationships.

Segment:
Social media management
Total funding:
USD 111.5 million
Disruptor Funding History

Social media management:

Sprout social
Hootsuite
Agorapulse
Buffer
Dash Hudson
Postoplan
Later

Social chatbots:

Charles
ManyChat
Chatbook
Haptik
Verloop.io
Chatfuel

Influencer-led commerce:

GRIN
Aspire
Insense
Upfluence
Klear
TVpage
Gen Video
Dovetale

Notable Investors


No investor data is available

Funding data are powered by Crunchbase
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