Klear

Klear is a SaaS company that provides an influencer marketing platform designed to help brands and agencies identify, collaborate with, and measure the impact of influencers across various social media channels. The company's core offering is an extensive database containing over 500 million influencer profiles categorized into more than 60,000 topic areas, along with comprehensive analytics on their audiences' demographics, psychographics, and engagement levels.

Klear leverages sophisticated algorithms and artificial intelligence to analyze influencers' content, reach, and audience interests, enabling brands to find the most relevant creators who can effectively resonate with their target audiences. The platform empowers users to discover influencers across multiple social networks, including Instagram, Twitter, YouTube, Facebook, TikTok, and Pinterest, using advanced search filters and customizable criteria.

The company's influencer marketing solutions encompass the entire campaign lifecycle, from influencer discovery and vetting to collaboration management, content approval, product seeding, and campaign impact measurement. Klear's platform integrates with ecommerce platforms like Shopify and WooCommerce, streamlining the process of gifting products to influencers and tracking campaign performance.

Klear was founded in 2012 by the Avigdor brothers (Eytan, Noam, and Guy) and was initially known as Twtrland, a social intelligence platform designed to analyze Twitter accounts. In 2015, the company rebranded as Klear and expanded its focus to influencer marketing, recognizing the growing importance of this industry. Klear's acquisition by Meltwater, a leading media intelligence and social analytics provider, in April 2021 for USD 17.8 million further solidified its position in the influencer marketing space.