Emplifi

Emplifi is a leading unified customer engagement platform that empowers businesses to connect with and serve modern consumers across digital and social channels. The company's all-in-one platform combines capabilities for social media marketing, commerce, and customer care. Emplifi's Social Marketing Cloud allows brands to research, schedule, and publish content on major social platforms like Facebook, Instagram, LinkedIn, TikTok, and Twitter. Its tools leverage AI and automation to boost publishing efficiency and provide real-time performance insights.

The Commerce Cloud enables personalized shopping experiences through features like live video shopping, livestream events, and user-generated content. Meanwhile, the Service Cloud equips companies to provide omnichannel customer support across social and digital channels using tools like AI-powered chatbots and voice of customer surveys. Emplifi's analytics capabilities allow brands to track social media performance, analyze audience engagement, and make data-driven decisions to optimize strategies. The platform also offers social listening and competitive benchmarking functionalities.

In 2023, Emplifi expanded its offerings with new features like Unified Analytics, which aggregates data from various customer touchpoints into a centralized view. The company also enhanced its AI capabilities, adding generative AI support to its knowledge base management tools. Emplifi's Q4 2023 Social Media Benchmarks report found that organic engagement rates on Instagram increased, while TikTok saw continued declines in organic engagement compared to previous periods.

Key customers and partnerships

Emplifi serves over 20,000 brands globally, including major companies like McDonald's, Ford Motor Company, Delta Air Lines, and Netflix. The platform is used by organizations across various industries, from Fortune 500 companies to national retailers. In February 2024, Emplifi announced an agency partnership agreement with Social Factor, a digital customer experience company. This partnership aims to provide Social Factor with access to Emplifi's customer engagement platform to drive measurable results for the brands it supports across social media channels.