ManyChat

ManyChat is a chatbot creator for social media and SMS, purpose-built for marketing and sales functions. ManyChat allows customers to have automated, interactive two-way conversations with their audience via Instagram direct message and Facebook messenger. ManyChat’s platform has a drag and drop interface to create chatbots with no coding experience required. The chatbots can be used to automatically capture client information such as emails and phone numbers, and connect with customers via SMS and email. The platform can also be integrated with technology tools, such as Mailchimp, Hubspot, and Shopify. The platform is available for free for customers to engage with up to 1,000 contacts as well as a paid “pro” subscription option that scales with the number of contacts and offers additional features. 

According to the firm, its customers have experienced, on average, an 80% open rate by using its platform and reduced the incidence of abandoned carts by recovering on average USD 154 per cart.

In April 2020, the firm acquired Convalytics, an analytics tracking company for ecommerce, for an undisclosed amount, and has been fully integrated into ManyChat’s platform. 

Key customers and partnerships 

As of May 2022, the platform is used by 1.5 million customers, resulting in more than one billion conversations every year.

In October 2020, the firm announced its partnership with Whatsapp, further extending its reach across channels to drive sales and respond to customer queries. Building on this partnership, the firm launched a whatsapp marketing automation solution in May 2022.