Fotaflo

Fotaflo is a software platform that simplifies the process of capturing, delivering, and sharing photo and video memories from customer experiences. Its innovative technology allows businesses in the adventure and tourism industry to automatically distribute personalized photo albums to their guests after an experience. By providing these visual memories for free, Fotaflo enables companies to leverage the power of user-generated content (UGC) for marketing and driving new referral bookings.

Fotaflo's core offering is a memory marketing platform that integrates seamlessly with booking systems like Xola and Bookeo. This integration ensures a streamlined workflow where guest information is automatically synced, and photo/video memories are instantly delivered via text or email after an experience. The platform empowers businesses to create lasting emotional connections with customers by reviving the joy and excitement of their experiences through timely, personalized photo remarketing campaigns.

A key differentiator of Fotaflo is its ability to automate the entire process, freeing up businesses to focus on creating unforgettable experiences while the software handles memory capture, delivery, and remarketing. This technology not only enhances the customer experience but also drives powerful word-of-mouth marketing as guests share their visual memories on social media platforms, amplifying the reach and impact of each experience.

In September 2022, companies incorporating user-generated content into their marketing strategies experienced an 18% increase in revenue. Additionally, the platform has proven effective in increasing the volume of online reviews with photos, which tend to perform better than text-only reviews.

Key customers and partnerships

In August 2023, Fotaflo announced a strategic partnership with Bookeo, a leading booking software for adventure and tourism businesses. This integration enables a seamless reservation management experience with the ability to automatically capture and deliver photo memories to guests, streamlining the entire customer journey.

Furthermore, Fotaflo has successfully integrated with Xola, a prominent online booking system for tours and activities. This partnership, dating back to February 2020, has empowered numerous businesses to leverage the marketing power of user-generated photos and videos, driving significant sales growth through increased word-of-mouth referrals.