Yotpo

Yotpo is an Israeli-founded ecommerce marketing platform that allows brands to personalize customer experiences when visiting their brand’s ecommerce websites in order to increase consumer spending and minimize the incidence of abandoned carts. The solutions include AI-powered systems for collecting reviews and ratings that allow for customer segmentation. It also provides targeted ads by displaying user-generated content (UGC) dynamically on the brand’s ecommerce site and enticing customers with customer loyalty and referral schemes to help drive sales. 

With Yotpo’s acquisition in January 2020 of SMSBump, a full-service SMS marketing solution, the firm claimed to be the only ecommerce marketing platform offering multichannel customer engagement solutions within a single platform. The firm claimed that since the acquisition, it had more than doubled its growth.

The firm also accelerated its focus in the ecommerce space and launched “Click-to-Buy,” a first-of-its-kind SMS feature in April 2022 that allows brands the ability to send individualized product recommendations via SMS, a digital wallet pass for customer loyalty services, as well as a Subscription commerce app for Shopify Merchants introduced in June 2022. In May 2023, the firm launched the Yotpo eCommerce Retention Marketing Platform to help ecommerce brands improve customer retention. Another key strength of Yotpo is the number of integrations to leading ecommerce platforms and apps (171 integrations or more by August 2024).

Yotpo had gone beyond the USD 100 million annual recurring revenue (ARR) threshold as of March 2021. 

Key customers and partnerships 

As of August 2024, the platform served 30,000 customers, including UNTUCKit, Chubbies, Soludos, DIME, and Andie.