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Yotpo

Marketing Automation
Social Commerce
Product stageSegments
Growth
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AdTech
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Yotpo is an Israeli-founded ecommerce marketing platform that allows brands to personalize customer experiences when visiting their brand’s ecommerce websites in order to increase consumer spending and minimize the incidence of abandoned carts. The solutions include AI-powered systems for collecting reviews and ratings that allow for customer segmentation. It also provides targeted ads by displaying user-generated content (UGC) dynamically on the brand’s ecommerce site and enticing customers with customer loyalty and referral schemes to help drive sales. 

With Yotpo’s acquisition in January 2020 of SMSBump, a full-service SMS marketing solution, the firm claims to be the only ecommerce marketing platform offering multichannel customer engagement solutions within a single platform. The firm claims that since the acquisition, it has more than doubled its growth and plans to triple the dedicated product and R&D team for its SMS offerings by the end of 2022. 

The firm also accelerated its focus in the ecommerce space and launched “Click-to-Buy,” a first-of-its-kind SMS feature in April 2022 that allows brands the ability to send individualized product recommendations via SMS, a digital wallet pass for customer loyalty services, as well as a Subscription commerce app for Shopify Merchants introduced in June 2022. In May 2023, the firm launched the Yotpo eCommerce Retention Marketing Platform to help ecommerce brands improve customer retention. Another key strength of Yotpo is the number of integrations to leading ecommerce platforms and apps (80 integrations or more by September 2021). 

Funding and financials

Yotpo’s most recent funding was a USD 30 million strategic investment made by ecommerce giant Shopify in September 2021. The firm also raised USD 230 million in Series F additional funding in March 2021 led by Bessemer Venture Partners and Tiger Global Management which valued the company at USD 1.4 billion. The key focus of Yotpo’s fundraising was to deepen its partnerships with its existing and potential ecommerce website partners as well as increase the number of integrations that can connect to its platform across the marketing stack. 

Yotpo had gone beyond the USD 100 million annual recurring revenue (ARR) threshold as of March 2021. 

Marketing Automation

Marketing Automation

Key stats
Featured companies
156
Total funding (USD)
17.9 Bn
Total addressable market (USD)
337.0 Bn
Key competitors
 
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Product Overview
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Product Metrics
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Company profile
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EDGE Insights

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Liftoff: Funding for marketing automation scales new heights

Recent Updates

Product updates
May 10, 2023
Yotpo launches eCommerce Retention Marketing Platform and revised pricing to optimize customer retention
Marketing Automation
Management news
Nov 16, 2022
Yotpo sheds 9% of its workforce citing the economic downturn
Marketing Automation
Product updates
Partnerships
Aug 31, 2022
Blueshift partners with Sinch to create two-way conversational marketing
Marketing Automation
Product updates
Aug 31, 2022
Blueshift launches AI recommendations for hyper-personalized customer experiences
Marketing Automation
Product updates
Partnerships
Jun 21, 2022
Yotpo launches Yotpo Wallet pass in partnership with digital wallet developer Fobi AI
Marketing Automation
Funding
Jun 15, 2022
Postscript raises USD 65 million in Series C led by 01 advisors
Marketing Automation

Company Brief


HQ location:
400 Lafayette Street New York NY USA
Founded year:
2011
Employees:
501-1,000
Total Funding:
USD 436.0 million
Last Funding
USD 30.0 million, Sep 2021

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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