Adimo

Adimo is a technology company that specializes in making marketing content shoppable. Its solutions integrate with various forms of marketing, allowing consumers to compare prices across retailers, browse products, add items to their online shopping baskets, and complete purchases - all directly from within the marketing content itself. Adimo's platform is underpinned by analytics and sales tracking capabilities that provide real-time insights into shoppable campaigns, enabling brands to measure sales conversions and return on investment.

The company's core offerings aim to drive measurable sales from brand websites, convert clicks into customers from paid media campaigns, monetize curated content, and generate tangible returns from marketing activities. Adimo's interactive ad formats display live pricing and product availability information, enabling consumers to seamlessly purchase products from their preferred online retailers or locate nearby offline stores.

Adimo partners with major consumer brands across industries such as consumer packaged goods (CPG), electronics, health and beauty, and DIY. Its client roster includes renowned names like Nestlé, SC Johnson, Beyond Meat, and Crown Paints. The company's technology facilitates frictionless ecommerce solutions for brands, publishers, and retailers.

In November 2021, Adimo witnessed an eightfold increase in shopper traffic during the pandemic, expanding its operations from 20 countries to 65 countries. The company also developed prototypes for shoppable packaging using NFC tags, aiming to bridge the gap between online and offline shopping experiences.