At Forerunner, we believe in a better way to invest. We’re a venture capital firm focused on understanding the mindset of the modern consumer and identifying the people poised to deliver what they need. We believe that when entrepreneurs are poised to meet consumers not just where they are today but where they’re going to be tomorrow, they become more than just founders — they’re forerunners. By supporting them with funding, strategic wisdom, and consumer insight — our “CQ” — we help transform industries and drive culture forward.    We’re a San Francisco-based team of veterans and visionaries from multiple disciplines. What unites us is a shared belief that “good enough” just isn’t good enough. We’ve used our combined expertise to support trailblazing brands like Dollar Shave Club, Warby Parker, Hims & Hers, and dozens more.

Forerunner

GGV Capital is a global venture capital firm that separated into two distinct firms and separate brands as of March 29, 2024. The Asia partnership, Granite Asia, is headquartered in Singapore and invests in the APAC region, including Southeast Asia, Japan, China, India, and Australia. The U.S. partnership, Notable Capital, is based in Silicon Valley with offices in San Francisco and New York, and invests in the U.S., Israel, Europe, and Latin America.

GGV Capital

SV Angel is a service organization, investing in founders who share these values. They support entrepreneurs in building lasting companies by assisting at key inflection points and leveraging networks to help them propel their businesses forward.

SV Angel

Each Founder Collective partner has founded and sold a technology company. The company we wish had existed when we first started out is what we hope to create with Founder Collective. We offer a user guide for managing the risky commodity known as venture capital. The company believes that in order to advance their firms and maintain control, entrepreneurs should aim to raise the least amount of money possible. Founder Collective was established on May 22, 2009 in Cambridge, Massachusetts.

Founder Collective

3KVC is a New York-based venture fund focused on early-stage investments. The company intends to invest in the software and financial services industries.

Third Kind Venture Capital

Union Square Ventures is a private equity and venture capital firm focused on early-stage, growth capital, late-stage, and startup financing. The USV portfolio companies create services that have the potential to fundamentally transform important markets.  It exclusively invests in the internet world, focusing on the applications layer of the web, internet services, and web services that create large networks as well as the mobile sector. Some of its invested companies are based in New York, San Francisco, London, Berlin, and places in between. It typically makes a starting investment in portfolio companies of $1 million. In certain Series Around cases, the firm may make a starting investment between $2.5 million to $3 million. It typically invests up to $20 million in any single company. Union Square Ventures was founded in 2003 and is based in New York, United States.

Union Square Ventures

XRC Ventures is a New York City-based venture capital firm and startup accelerator focused on pre-Seed to Series A startups in the retail technology, consumer goods, and consumer healthtech sectors. Launched in 2015, XRC Ventures has invested in more than 130 startups. Notably, it was an early investor in: razor and personal care DTC brand Billie, tech-enabled resale service Recurate, and telemedicine solution MD Integrations.  XRC Ventures invests in startups spanning: consumer brands, next gen commerce, generative AI, consumer healthtech, marketplace, e-com tech, store tech, data infrastructure, on-demand manufacturing, supply chain, analytics and marketing technology. The company champions diversity, inclusion and belonging in venture capital. Currently 49% of XRC Ventures’s portfolio companies have female founders, 35% female CEOs, 40% BIPOC founders and 34% BIPOC CEOs. XRC Ventures itself has an over 50% female staff, and the investment team is led by a female executive.  XRC Ventures has three investments funds, which include:  1) Accelerator Fund: for pre-Seed to Seed startups in the retail technology, consumer healthtech and consumer product sectors 2) Opportunity Fund: for Seed to Series A startups also specializing in the retail technology and consumer healthtech sectors 3) Brand Capital Fund: focuses on Seed to Series A consumer product companies in Beauty, Personal Care, Home Goods, and Health and Wellness categories  XRC Ventures has built a world-class ecosystem with 25 strategic partners including The Estée Lauder Companies, The TJX Companies, Inc., GS1 US and 370+ business mentors. They also partner with national conferences like NRF Retail's Big Show, Shoptalk, HLTH and others.

XRC Ventures

TCG is an independent media company. Their focus is on majority and minority investments in growing consumer businesses. Our portfolio includes digital media, commerce, marketplaces, sports, gaming, consumer finance, and health and wellness brands and platforms.

Acrew is a leading stage agnostic venture capital firm focused on investing in transformative companies, as well as diversifying the perspectives and cap tables of leading technology growth companies.

Acrew Capital

LightShed Ventures is an early-stage venture capital firm that invests in the technology, media, telecom, and consumer sectors. The firm specializes in the fields of financial services, venture capital, and early-stage investment.

LightShed Ventures

Gaingels is a venture investment syndicate in service of the LGBT+ community and its allies, investing in companies with LGBT+ founders and C-suite leaders at all stages of growth, as well as in more established companies resolved on building more inclusive teams, with a global portfolio of 130+ companies and $70M in deployed investment capital to date.  The Gaingels network also actively supports its portfolio in identifying and recruiting diverse talent to their C-suite and board leadership teams and fosters a vibrant global community of industry leaders, investors, operators, and entrepreneurs who share a common goal for positive social change through business and successful investments.

Gaingels

Bossa Invest manages investment portfolios and provides asset management services to clients. It analyzes market trends to inform investment decisions. Bossa Invest serves multiple sectors, including finance, technology, and real estate.

Bossa Invest

Hyphen Capital is a syndicate which invests in multi-stage companies started by AAPI founders. LPs in Hyphen include prominent AAPI founders and executives including Katrina Lake (Stitch Fix), Steve Chen (YouTube), Debby Soo (OpenTable), Deb Liu (Ancestry), Eric Ly (LinkedIn), Sam Yam (Patreon), Gokul Rajaram (DoorDash) and many others.

Hyphen Capital

Collaborative venture capital to accelerate disruptive technological innovation in AI, data, analytics, fintech, ad tech, DevOps, mobility, aerospace, and infrastructure. They have worked with and invested in visionaries, category killers, disruptors, and inventive leaders. They collaborate with businesses that are disrupting big industries. Help them expand and hyper-accelerate by using a collective ''operators for operators'' approach to scaling.

Trajectory Ventures

ShopShops

ShopShops is a livestream, interactive global shopping marketplace that connects brick and mortar retailers with consumers on their mobile devices. The new digital shopping channel breaks down geographical boundaries for fashion-savvy consumers, enabling them to shop from stores around the world from the palm of their hand.  ShopShops was founded by Liyia Wu in 2016 and has headquarters in New York City and Beijing. To learn more, visit www.shopshops.com.cn.

ShopShops is a live-shopping platform that allows hosts to showcase and sell products in real-time to viewers through livestreaming. The company primarily focuses on the fashion and lifestyle segment, offering pre-owned luxury and designer brands. ShopShops' business model involves connecting retail brands with creators, referred to as hosts, who can represent and sell the brands' products through live video sessions.

The companies trying to make live shopping a thing in the U.S.

E-comm trends: Firms trying to make live shopping a reality

Q&A: Why ShopShops says US consumers will tune in–and purchase–via livestream

Harnessing the power of social influence to fuel online sales

Social Commerce

Livestream shopping app ShopShops raises $15M for US expansion

ShopShops is a live-shopping platform that allows hosts to showcase and sell products in real-time to viewers through livestreaming. The company primarily focuses on the fashion and lifestyle segment, offering pre-owned luxury and designer brands. ShopShops' business model involves connecting retail brands with creators, referred to as hosts, who can represent and sell the brands' products through live video sessions.
The platform operates as a three-sided marketplace, facilitating the interaction between brands, hosts, and consumers. Brands can hire hosts on an hourly or event basis to showcase their products during live streams, providing a personalized shopping experience to viewers. This approach aims to bridge the gap between traditional retail and ecommerce by replicating an offline shopping experience online.
ShopShops initially launched in China in 2017 and observed consumer behavior similar to the early adoption phase of live shopping in that market. The company entered the US market in 2022, recognizing the growth potential as American consumers become more receptive to this shopping format. ShopShops anticipates that by 2024, major US brands will incorporate live streaming into their marketing strategies, following a similar trajectory to the adoption of platforms like TikTok.
While live shopping in the US is expected to be more segmented across vertical categories compared to China's more centralized platforms, ShopShops believes its focus on the female fashion and lifestyle vertical positions it well for success. The platform aims to expand into other verticals such as home and arts in the future.

Hootsuite is a social media management platform that allows users to schedule, publish, monitor, and analyze social media content across multiple networks from a unified dashboard. Its key product offerings include content scheduling tools, social media monitoring and analytics, team collaboration features, social listening capabilities, and integrations with various social platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube.
Hootsuite's core functionality revolves around the ability to streamline social media management processes by centralizing various social media activities into a single platform. Its scheduling tools enable users to plan and queue content for publishing across different social networks, while its monitoring features facilitate tracking brand mentions, competitor activities, and audience engagement. The platform's analytics tools provide insights into social media performance, aiding users in understanding the effectiveness of their social media strategies.
Hootsuite also emphasizes team collaboration by allowing multiple users to access and manage social media accounts, assign roles and permissions, and implement approval workflows for content publishing. Additionally, its social listening capabilities enable users to monitor conversations, trends, and keywords relevant to their brand or industry.
While Hootsuite offers a free trial and a limited free plan, its more advanced features are available through paid subscription plans, with pricing tiers ranging from the Professional plan at USD 99 per month (billed annually) to the Enterprise plan tailored for larger organizations with custom pricing.

Hootsuite

GRIN is a comprehensive influencer marketing platform designed to help brands manage their influencer programs efficiently. It streamlines the entire process, from identifying and recruiting suitable influencers to facilitating product seeding, campaign management, content tracking, and performance reporting. GRIN's key features include a vast creator database, advanced search capabilities, Shopify integration for seamless product fulfillment, automated communication workflows, and robust analytics tools.
GRIN's platform allows brands to discover and connect with influencers across various social media channels, including Instagram, YouTube, and TikTok. By leveraging GRIN's extensive database, brands can filter and search for influencers that align with their target audience and campaign goals. The platform's Shopify integration simplifies the process of sending products to influencers, creating trackable links, and generating discount codes.
Once influencers are on board, GRIN enables brands to create and manage campaigns, define deliverables, and automate communication sequences. The platform tracks influencer content, captures user-generated content (UGC), and provides detailed performance metrics, including engagement rates, conversions, and revenue generated. GRIN's reporting capabilities allow brands to analyze the success of their influencer campaigns and make data-driven decisions.
Key customers and partnerships
GRIN has collaborated with notable brands such as MVMT, a luxury watch company, Lume Cube, a specialty lighting brand, tentree, an apparel brand, Darn Good Yarn, Tubby Todd, and Hush Blankets. These partnerships demonstrate GRIN's ability to cater to diverse industries and support businesses in scaling their influencer marketing efforts.

GRIN

Bazaarvoice is a technology company that provides a Social Commerce AI suite, enabling brands to curate and showcase user-generated content across various social media platforms. Its flagship product, the Media Library, serves as a centralized hub for collecting, publishing, and managing social content from customers, influencers, partners, and the brand itself. This tool leverages AI-powered features to sort, tag, and prioritize high-performing media content, streamlining workflow and expediting legal approvals.
The company's Social Commerce AI suite offers a range of solutions to optimize social engagement and drive conversions. It generates on-brand photo captions, surfaces authentic user-generated content aligned with the brand's identity, and identifies top trends and themes for social media strategies. Bazaarvoice's Like2Buy solution allows brands to create shoppable Instagram and TikTok feeds, where visitors can browse products, read posts, and make purchases directly from the social storefront.
Additionally, Bazaarvoice's Showroom feature transforms photos and videos into interactive storefronts, enabling users to discover new products through visually appealing AI-powered experiences. This approach has proven effective, with 46% of Showroom visits converting to ecommerce sessions.
In terms of performance metrics, the company's solutions have demonstrated impressive results. Like2Buy visitors convert to ecommerce sessions at a rate of 59%, and these referred visitors tend to spend more time browsing, view more pages, and have higher average order values compared to average mobile consumers.

Bazaarvoice

NTWRK is a curated live video shopping platform that offers exclusive access to limited-edition products across various categories like sneakers, streetwear, collectibles, and more. It revolutionized the ecommerce industry by combining live streaming with online shopping, creating an engaging and interactive experience for consumers.
NTWRK's platform allows customers to watch live streams hosted by influencers, celebrities, or brand representatives who showcase and discuss the featured products. During these events, viewers can interact through live chat, ask questions, and make purchases seamlessly without leaving the video stream. This innovative approach provides transparency, fosters a sense of community, and creates a sense of urgency and exclusivity around the products on offer.
Since its inception in 2018, NTWRK has partnered with renowned artists, brands, and personalities such as Post Malone, Lewis Hamilton, BLACKPINK, and Takashi Murakami, offering their fans unprecedented access to exclusive collaborations and limited releases. The company has been at the forefront of the live stream shopping industry, which is estimated to reach USD 68 billion in sales by 2026 in the US alone.
In February 2024, NTWRK acquired the popular youth culture media company Complex, marking a significant step in its evolution. By merging Complex's content and reach with NTWRK's ecommerce platform, the combined entity aims to create a comprehensive digital hub for "superfan" culture, encompassing commerce, digital media, and music.
Key customers and partnerships
Through its strategic partnership with Universal Music Group (UMG), NTWRK gained access to industry-leading music labels like Interscope Geffen A&M (IGA) and Capitol Music Group. This collaboration allows NTWRK to deliver exclusive collaborations and cultural experiences directly to passionate music fans, deepening the connection between artists and their audiences.
Notable partnerships include exclusive collaborations with BLACKPINK x Murakami and the Interscope 30th Anniversary vinyl collection, featuring dialogues between visual artists like Damien Hirst, Kehinde Wiley, and Ed Ruscha, and iconic Interscope artists from the past three decades.

NTWRK

Platforms for creating, scheduling, and managing a brand or independent seller’s social media presence. A number of these platforms also provide AI-powered social listening and data analytics tools to gauge customer sentiment.

AI-powered tools for automatically monitoring and responding to customer queries across multiple social media channels.

Platforms for identifying and managing influencers to promote and sell products and services through social media.

Tools typically used by influencers to demonstrate and sell products and services via social media. The solutions are the digital equivalents of live teleshopping programs.

Platforms for curating and displaying customer reviews, recommendations, and product and service feedback on a brand or independent sellers' social media pages and websites.

Tools to create and implement instant shopping features to an image or video advertisement

Increases transparency of the effectiveness of social commerce by providing solutions for attribution and measurement

Relevant for social chatbots segment that uses AI/ML to provide automated responses to customers

Creates virtual assets for Metaverse stores and marketing on metaverse platforms

Social media platforms such as Snap are developing AR solutions for live shopping experiences

ShopShops

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