Buffer

Buffer is a social media management tool that allows users to schedule posts across multiple social networks, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest. The core feature is a queue system that enables users to draft and schedule posts in advance, which are then automatically published at predetermined optimal times. Buffer's platform is divided into three main products: Publish for scheduling and creating posts, Reply for social media monitoring and engagement, and Analyze for social media analytics and reporting.

Buffer's scheduling tool is user-friendly, allowing users to customize posts for different platforms and add content from various sources, such as RSS feeds and the Buffer browser extension. The platform also offers team collaboration features, including the ability to manage draft posts, set approval workflows, and assign permissions.

In addition to its paid plans, Buffer offers a free plan that allows users to manage up to three social media accounts and schedule up to ten posts per channel. The paid plans provide access to additional features, such as unlimited scheduling, advanced analytics, and team management tools.