Trendii

Trendii is a content platform that offers an AI-powered solution to enable ecommerce through digital content. The company's proprietary AI technology intelligently matches brands' products with the most relevant and inspiring content across websites and streaming platforms. This allows audiences to seamlessly transition from content consumption to making purchases, effectively collapsing the marketing funnel from discovery to transaction.

Trendii operates on a software-as-a-service (SaaS) model, where brands share access to their product feeds, and publishers integrate the Trendii SDK into their platforms. The company's AI then automatically transforms images and videos into shoppable experiences by overlaying relevant product recommendations. This innovative approach eliminates the need for cookies and provides a future-proof solution for digital commerce.

In April 2023, Trendii highlighted its ability to drive new traffic and customer acquisition for retail brands through its content-to-commerce capabilities. The company's technology enables a seamless journey from inspirational content to potential transactions, offering a unique value proposition in the converging landscape of brand and performance advertising.