Pearpop

Pearpop is a social collaboration marketplace, facilitating brand and creator partnerships across multiple social media platforms. The platform offers advanced tools for discovering creators, streamlining content review and collaboration, and tracking campaign progress in real-time to ensure transparency of influencer marketing initiatives. Pearpop allows brands to activate relevant influencers, compensating them based on verified views and engagements rather than just their follower count. All creators on Pearpop undergo verification, and their content submissions undergo continuous monitoring to uphold brand safety standards. In February 2022, Pearpop introduced Pearproof, a Web3 app enabling creators to mint NFTs of their social media posts, with NFT values increasing as the post gains more social engagement. In July 2023, the firm launched "Boost Mode," allowing brands to turn creator content into high-performing paid ads. In September 2024, the company has launched PAIR, an AI-powered creator review platform for brands.

Key customers and partnerships

As of July 2023, Pearpop had catered to 200,000+ creators, attracting prominent brands like Amazon, Netflix, Chipotle, and Universal Pictures as well as celebrities such as Madonna, The Weeknd, and Post Malone to its customer base.