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ArcSpan

Marketing Automation
Product stageSegments
Seed
?
Marketing data & analytics
?

Founded in 2020, ArcSpan is a B2B enterprise-level customer data platform (CDP) and audience monetization platform. The platform is a sell-side platform where ad publishers can gain access to first-party audience data that leverages deterministic and probabilistic AI models to build and dynamically update relevant audiences. The platform has monetization solutions for both onsite and offsite advertising across a variety of digital channels.   

The firm was established by leaders in the digital media publishing space, hailing from firms such as Accordant Media, Dentsu, NewsCorp, and Beeswax. It claims that its platform is purpose-built for ad publishers, designed to address the challenges of customer identity resolution brought about by changes in privacy regulations. The firm claims that its platform can boost addressable audience revenue by 30%–200%, a 2x–3x boost to addressable audience sizes and a 3x–4x increase in ad engagement. 

In October 2021, ArcSpan Media launched “Audience Engine,” an omnichannel audience monetization platform purpose-built for publishers. In May 2023, the firm launched ArcSpan AMS, an audience monetization system aimed at helping first-party publishers maximize their audience monetization strategies.

Funding and financials

ArcSpan raised USD 6 million in seed funding in December 2021 led by Aperiam Ventures. The firm planned to utilize the funding for product development as well as to recruit product and sales team members. The firm also announced the formation of an advisory board that consists of leaders in digital advertising, including Joe Zawadzki, the CEO and founder of MediaMath.

Marketing Automation

Marketing Automation

Key stats
Featured companies
156
Total funding (USD)
17.9 Bn
Total addressable market (USD)
337.0 Bn
Key competitors
 
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Product Overview
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Product Metrics
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Company profile
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Recent Updates

Product updates
May 31, 2023
ArcSpan launches new audience monetization tool for publishers
Marketing Automation
Product updates
Oct 26, 2021
ArcSpan Media launches an audience monetization platform for publishers
Marketing Automation

Company Brief


HQ location:
New York NY USA
Founded year:
2020
Employees:
1-10
Total Funding:
USD 6.8 million
Last Funding
USD 782.4 thousand, Mar 2024

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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