Kia Corporation (or Kia, KRX: 000270) is one of South Korea’s oldest motor vehicle manufacturers and the fifth-largest vehicle manufacturer in the world (2024), with 14 manufacturing and assembly operations across eight countries. Kia’s total revenue amounted to KRW 99.8 trillion in 2023 (~USD 76 billion).
Kia’s primary products can be categorized as RVs (recreational vehicles), Passenger Cars, and Commercial Vehicles, which include a range of electric vehicles. The company also offers a range of services through its owner’s portal, including Maintenance Plans, Kia Connect, and eServices, as well as accessories such as electronics, interior, exterior, care and style, and paint pens.
Kia’s geographical market is spread across five primary regions: North America (~41% of total revenue), Europe (~24%), South Korea (~19%), Rest of the World (~10%), and India (~6%). The company expects total revenue in 2024 to amount to KRW 101.1 trillion, with operating profit at KRW 12.0 trillion (KRW 11.6 trillion in 2023) and sales of wholesale units at 3.2 million (3.1 million in 2023). Kia aims to achieve a 40% reduction in indirect GHG emissions by 2040 (from a 2016 baseline) and reach 100% electrification by 2045.
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