Contentsquare

Contentsquare is a leading digital experience analytics platform that enables businesses to understand and optimize the user experience across web, mobile, and app platforms. Its AI-powered platform provides rich and contextual insights into customer behaviors, feelings, and intent at every touchpoint in their journey. Contentsquare's technology records user interactions and translates them into recommendations aimed at helping companies improve revenue, user conversion, engagement, and overall customer experience.

The platform analyzes over 3,200 billion customer interactions monthly on websites that process USD 2.5 billion in transactions daily. It scrutinizes various consumer interactions such as mouse movements, scrolling, content attractiveness, merchandising engagement, hesitation, friction, and frustrations, and calculates their impact on revenue and customers. Contentsquare's solutions encompass digital experience analytics, product analytics, digital experience monitoring, and voice of the customer capabilities.

In June 2024, Contentsquare announced its new Experience Intelligence platform, which integrated four previously-siloed analytics domains - digital experience analytics, digital experience monitoring, product analytics, and voice of the customer. This platform allows teams to connect separate data sources for a complete understanding of customers and their journeys. Contentsquare has also embedded AI throughout its platform to streamline analysis and provide smarter insights.

Contentsquare has accelerated innovation in recent years, following its USD 600 million Series F funding in 2022. It has made several strategic acquisitions, including Heap in 2023 and Hotjar in 2021, to enhance its product offerings. As of June 2024, Contentsquare has over 580 people working in product and R&D.

Key customers and partnerships

Contentsquare's customer base includes over 1,000 leading brands across various industries, such as ecommerce, B2B, finance, travel, and telecommunications. Notable customers include BMW, Giorgio Armani, Samsung, Sephora, Virgin Atlantic, OLLY, Verizon, and ASICS.

As of June 2024, over 1.3 million websites worldwide utilize Contentsquare's insights to optimize the customer experience.