Picsart is a digital content creation platform that offers a suite of AI-powered tools for creating and editing images, videos, GIFs, logos, and other visual content. The company's flagship product, Picsart Ignite, comprises over 20 AI tools that enable users to generate visuals, enhance existing content, and streamline creative workflows.
Picsart's AI capabilities span image generation, upscaling, object removal, background replacement, style transfer, and avatar creation. Its tools cater to both individual creators and businesses, assisting with tasks like designing social media posts, ads, and product visuals. The platform has seen significant adoption, with over 2 million AI-generated images produced daily as of November 2023.
The company has also expanded its enterprise offerings, launching an API program in February 2022 that allows businesses to integrate Picsart's creative tools into their platforms. This move aims to support the creator economy by enabling businesses to offer deeper creative experiences.
Key customers and partnerships
In June 2024, Picsart announced a partnership with Getty Images, a leading provider of stock imagery. This collaboration enables Picsart subscribers to generate unique images with commercial rights and indemnity directly within the platform, streamlining the content creation process for marketers and businesses.
Additionally, Picsart has integrated its tools with Walsworth Yearbooks, one of America's largest yearbook printers. This integration grants students access to Picsart's photo editing suite, enhancing their yearbook design capabilities with AI-powered solutions.
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