Canva

Sydney-based Canva is an online graphic design platform that allows users without extensive design experience to create designs for social media, marketing materials, presentations, and more. It also provides tools for creating static graphics, presentations, videos, websites, and printed materials.

The platform’s free version provides access to over 250,000 templates and a library of fonts, stock photography, illustrations, and graphics. Canva's paid plans offer additional features such as more storage, premium templates, and collaboration tools. In August 2024, Canva introduced a refreshed brand system signaling its shift in focus to help organizations improve their visual communication, as businesses scale their operations globally.

In March 2023, Canva introduced AI-powered tools that enable users to search for design elements, get recommendations for graphics and styles, and access AI-powered design tools such as Magic Write, Magic Design, Magic Edit, and Beat Sync. The platform also introduced new features such as draw, layouts, styles, layers, and alt text support based on user requests. Previously, the company launched “Canva Whiteboards” (August 2022), which allows users to brainstorm and collaborate with colleagues within the platform by integrating with Canva presentations.

In July 2024, Canva acquired Leonardo.ai, a provider of GenAI content and research, to expand its AI tools portfolio, and in April 2024, it acquired creative software company Affinity to make professional design tools more accessible. Other notable acquisitions included Flourish, a data visualization tool (February 2022); Kaleido, a visual AI platform (February 2021); and Zeetings, a presentation platform (April 2018).

Key customers and partnerships

As of September 2024, Canva served various notable companies including Expedia Group, Hubspot, Sony Music, Reddit, and Marriott International, and had over 135 million monthly active users globally.

Canva expanded its partnership with Getty Images in August 2024 to integrate Getty's vast library of stock photos directly into the Canva platform, providing users with access to millions of premium images.