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AIQ

Marketing Automation
Product stageSegments
Growth
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Marketing data & analytics
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AIQ (formerly known as ActionIQ) specializes in providing a customer data platform (CDP) to help users unify, analyze, and interpret customer data. The platform is powered by proprietary data architecture “Infinite Compute” while allowing firms to connect and unify their first-party customer data from a variety of sources. Coupled with machine learning, personalized campaigns can be executed across multiple channels. 

In June 2022, the firm launched CX hub, a self-service, modular customer experience platform enabling enterprise users to build audiences and launch customer experiences at scale. This also marked the firms rebranding as AIQ to mark its transition towards providing solutions for enterprise users. 

Key customers and partnerships

By September 2021, AIQ served close to 2,000 enterprises including brands such as Conde Nast, New York Times, Michael Kors, and Shopify. 

In August 2021, the was also selected as a partner of Amazon, making its platform available on Amazon’s AWS marketplace. During the same month, AIQ partnered with Data Axle, a leading provider of data-driven marketing solutions, to offer a complete B2B customer experience on its platform. The firm also strengthened its offerings for enterprise users by partnering with Slalom , a global consultancy firm, to offer specialized consultancy services tailored for the AIQ CX hub, as well as  with Databricks , a cloud-based data and analytics platform, to launch a CDP solution specialized for IT organizations .

Funding and financials

AIQ raised USD 68 million in Series D funding in March 2021, bringing the total Series D funding to USD 100 million (with USD 32 million raised in January 2020). The funding was led by Ballus Partners and March Capital. The new funds were to be used to further increase the platform’s enterprise capabilities. AIQ also stated that it had experienced a 100% YoY revenue growth in 2020. 

Marketing Automation

Marketing Automation

Key stats
Featured companies
156
Total funding (USD)
17.9 Bn
Total addressable market (USD)
337.0 Bn
Key competitors
 
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Product Overview
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Company profile
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Recent Updates

Product updates
Jan 25, 2024
AIQ launches CX.AI Suite to improve customer experience and marketing efforts
Marketing Automation
Product updates
Nov 29, 2022
Amazon launches AWS for advertising & marketing, creating a unified marketing solution
Marketing Automation
Product updates
Nov 1, 2022
Featured Companies:mParticle launches Warehouse Sync to connect to data warehouses
Marketing Automation
Product updates
Oct 17, 2022
ActionIQ launches CX hub for Acquisition marketing
Marketing Automation
Partnerships
Sep 20, 2022
AIQ partners with Snowflake to integrate its recently launched CDP solution
Marketing Automation
Partnerships
Product updates
Sep 13, 2022
AIQ partners with Databricks to launch CDP solution for IT firms
Marketing Automation

Company Brief


HQ location:
110 5th Ave 5th Floor New York NY USA
Founded year:
2014
Employees:
51-100
Total Funding:
USD 144.7 million
Last Funding
USD 68.0 million, Mar 2021

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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