Cropin

Based in India and the Netherlands, Cropin offers a range of software solutions under its “Cropin Apps” offering for farm monitoring, farm marketplace, and food traceability to players in the agriculture industry, including farmers, seed producers, food processing companies, and agri-input companies. The company’s farm monitoring solution offers features including crop detection, input usage monitoring, pest and disease alerts, and crop health monitoring to help farmers to digitize their cultivation process. In September 2022, the company launched Cropin Cloud, a cloud-based platform with integrated apps that would provide a variety of solutions throughout the food supply chain. Cropin Cloud has three sub-platforms: 1) Cropin Apps; 2) Cropin Data Hub, a platform that gathers data from different sources such as from its apps, IoT devices, drones, and satellites; and 3) Cropin Intelligence, a platform that uses proprietary deep-learning and AI models to provide metrics including yield estimates and harvest date predictions. 

Cropin had worked with the Government of India and the World Bank on a project covering 30,000 farm plots and 77 crop varieties, where the company provided insights on weather, crop management, and pest and disease forecasts. The company claims that its solution increased average yields and productivity by 30% and farm revenue by 37%.

As of September 2022, the company’s solutions were used across 92 countries, and it had partnered with over 250 B2B players digitizing 26 million acres of farmland. The company also claims to have the world's largest crop knowledge graph of more than 500 crops and 10,000 crop varieties. Cropin’s client base includes popular names like Unilever. In March 2023, a pilot project was launched in demo farms at Gujarat and Madhya Pradesh in partnership with PepsiCo India's "Lay's" brand, using a predictive intelligence model to help farmers maximize potato yields and quality through the use of satellite imagery correlated with remote sensing data.

The company also reported that its annual recurring revenue was USD 15 million–25 million and that it had grown 2.5x over the past few years and expected further revenue growth through 2023 following the launch of Cropin Cloud. The company has announced that it has become a Certified B Corporation™ ("B Corp") in February 2024.

In April 2024, The company has launched Aksara, a generative artificial intelligence system to support farmers on which inputs to use for crops like rice or maize under specific agro-climatic conditions or provide climate smart agri-advisories.

Key customers and partnerships

In July 2024, Cropin  has partnered with Google Gemini to launch Sage, a real time GenAI-powered agri intelligence platform to help customers manage farms globally by predicting yields, disease and other key insights. Previoulsy in March 2024, The company has signed a Memorandum of understanding (MoU) with Amazon Web Services (AWS) India enabling Cropin to build a solution to address the issue of global hunger and food insecurity.

In January 2023, Cropin raised INR 113 crores (~USD 14 million) in Series D funding with participation from new investors Google and JSR Corporation as well as existing investors ABC Impact and Chiratae Ventures. The company intended to use the funds to expand Cropin Cloud, the intelligent agriculture cloud platform launched in September 2022, to meet the growing demand for digitization and predictive intelligence in the global agriculture sector.