Wistia is a video marketing platform that creates, manages, and optimizes video content. Its platform also offers features such as video hosting, analytics, and integrations. Wistia’s video heatmap feature in its video analytics tool offers insights into viewer engagement, attention spans, and video performance. Additionally, its A/B testing capabilities allow businesses to test different video versions and identify the most effective ones.
As of September 2024, Wistia integrated with various marketing and sales tools, including HubSpot, Marketo, ActiveCampaign, Drip, Zendesk, Zoom, Google Analytics, YouTube, Keap, Salesforce Pardot, Facebook, and LinkedIn, among others.
Key customers and partnerships
As of September 2024, the company’s notable customers included Bamboo HR, MOZ, Terminus, Zendesk, Unbounce, The Container Store, and 360 Learning, among others.
Furthermore, the company partnered with 3Play Media to produce human-reviewed transcripts and captions and with Deepgram for automatic speech recognition technology.
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