Wistia

Wistia is a video hosting and marketing platform designed specifically for businesses and marketers. It offers a comprehensive suite of tools for hosting, managing, and promoting video content. Wistia's key offerings include a customizable video player, advanced analytics, lead generation capabilities, and integrations with popular marketing and sales tools.

Wistia's customizable video player allows businesses to embed branded videos on their websites, landing pages, and email campaigns. The player supports various customization options, such as adding logos, changing colors, and incorporating calls-to-action (CTAs) and lead capture forms. This feature enables businesses to maintain brand consistency and generate leads directly from their video content.

Wistia provides in-depth analytics and heatmaps, which offer insights into viewer engagement, attention spans, and video performance. These analytics help businesses optimize their video content and measure its impact on their marketing efforts. Additionally, Wistia's A/B testing capabilities allow businesses to test different video versions and identify the most effective ones.

The platform's lead generation tools, such as Turnstile forms and email capture functionality, enable businesses to collect contact information from viewers and integrate it with their customer relationship management (CRM) systems or marketing automation platforms. This integration streamlines lead nurturing processes and helps businesses track the impact of their video content on revenue generation.

Wistia's pricing plans range from a free option with limited features to paid plans starting at USD 99 per month for the Pro plan, which includes 10 video uploads, customization options, and analytics. Advanced plans with more features and higher limits are also available.

Key customers and partnerships

Wistia integrates with various marketing and sales tools, including HubSpot, Marketo, ActiveCampaign, Drip, and Zendesk, among others. These integrations enable businesses to seamlessly incorporate video into their existing workflows and leverage video data for lead scoring, nurturing, and customer support.