Wistia

Overview
News
Content Creation Tools?
Product stageSegments
Go-to-Market
?
Visual media creation: Video
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Wistia is a video marketing platform that creates, manages, and optimizes video content. Its platform also offers features such as video hosting, analytics, and integrations. Wistia’s video heatmap feature in its video analytics tool offers insights into viewer engagement, attention spans, and video performance. Additionally, its A/B testing capabilities allow businesses to test different video versions and identify the most effective ones.

As of September 2024, Wistia integrated with various marketing and sales tools, including HubSpot, Marketo, ActiveCampaign, Drip, Zendesk, Zoom, Google Analytics, YouTube, Keap, Salesforce Pardot, Facebook, and LinkedIn, among others. 

Key customers and partnerships

As of September 2024, the company’s notable customers included Bamboo HR, MOZ, Terminus, Zendesk, Unbounce, The Container Store, and 360 Learning, among others.

Furthermore, the company partnered with 3Play Media to produce human-reviewed transcripts and captions and with Deepgram for automatic speech recognition technology.

 

HQ location:
120 Brookline St Cambridge MA USA
Founded year:
2006
Employees:
101-250
IPO status:
Private
Total funding:
USD 18.6 mn
Last Funding:
USD 17.0 mn (Debt Financing; Jul 2018)
Last valuation:
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Product Overview
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Company profile
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