Blueshift

Blueshift offers a customer data platform (CDP) providing a unified view of customer data from different channels. It uses a proprietary AI system that enables 1:1 personalization and actionable customer insights for marketing teams. In addition, the platform provides a full suite of tools including 1) audience segmentation, 2) automating customer journeys, and 3) conducting A/B and holdout testing. The platform also has 70+ technology integrations including Adobe advertising cloud, Attentive, and Salesforce. In August 2022, the firm launched 100+ pre-built AI recommendation recipes for marketers to create hyper-personalized customer experiences.    

Blueshift’s platform goes beyond a traditional CDP platform as it connects customer data with its full suite of campaign management platform (CMP) tools, providing visibility on customer data at every stage of the marketing journey, and thus, making it a complete marketing cloud solution. The firm claims that users of its recommendation studio have experienced 131% higher sales and 384% higher lead volumes. 

Key customers and partnerships

As of November 2022, Bluseshift’s clients included Paypal, Groupon, Carparts.com, Lending tree, and the BBC. In August 2022, the firm partnered with Sinch , a cloud communication platform to launch a two-way conversational experience to enable businesses to launch conversational marketing experiences.

Funding and Financials

In January 2024, the company raised USD 40 million from Runway Growth Capital LLC to repay existing debt and to support the expansion of Blueshift's sales, marketing and operational aspects of its customer engagement platform. In February 2021, Blueshift raised USD 39 million in Series C financing led by Avatar Growth Capital and Fort Ross Ventures. The funding was used to accelerate the company's global expansion. In line with this, the company announced its expansion into Europe and Asia Pacific in August 2021, along with establishing its presence in the UK and Singapore.

In 2020, Deloitte’s Technology Fast 500 identified Blueshift amongst the fastest-growing firms in North America, recording revenue growth of 858% (2016–2019).