• Blueshift, a marketing cloud providing both a customer data platform (CDP) and a full suite of campaign management platform (CMP) tools, partnered with Sinch, a cloud communication platform to launch a two-way conversational experience to enable businesses to launch conversational marketing experiences.

• Sinch is an omnichannel customer engagement platform providing solutions to marketing, operations, and customer service teams to engage with customers at scale via messaging, voice, and email. As of September 2022, more than 150,000 businesses and communication service providers use Sinch’s technology including Google, Uber, Paypal, Visa, and Tinder. 

• The new solution can accommodate multiple mobile channels including Instagram, Facebook Messenger, SMS, MMS, RCS, and WhatsApp. The firm claims that its solution is suitable for commerce use cases such as back-in-stock updates, price drop alerts, and product recommendations.

<ul><li> Analyst QuickTake: Two-way conversation capabilities are increasingly becoming an essential component of mobile marketing paralleling the growth of mobile phone use for commerce. This space is becoming increasingly crowded, with competitors such as Attentive launching a personalized SMS conversations solution, Yotpo launching a “Click-to-Buy” SMS offering , and ManyChat launching its own WhatsApp Chat Marketing Automation . However, Blueshift’s ability to leverage its patented AI technology, coupled with its CDP, has enabled it to deliver hyper-personalized customer experiences, providing it with a competitive edge.</ul>