Freelancer Ltd

Freelancer (GetAFreelancer prior to 2009) is an Australian online job marketplace that provides a platform for freelancers and employers to form mutually beneficial work arrangements. On the platform, employers can post projects for both short and long-term commitments that freelancers submit bids to secure. Job categories offered on the platform included sales, manufacturing, biotechnology, website development, graphic design, software development, and more.  

The company also offers ‘AI development’ services, where freelancers identify business areas to be augmented with the use of AI (priced at USD 49). Other services offered include an AI lead generator, AI appointment setter, and an AI support agent (priced at USD 199 each). The company also generates revenue via subscription plans for freelancers, with pricing ranging from USD 5 to 99 per month, alongside its 10% fee on freelancers based on total project cost (3% fee charged to clients for hourly projects).

In November 2013, Freelancer Limited listed on the Australian Stock Exchange to raise approximately USD 14.5 million (valuation of USD 206 million).

Freelancer recorded a Gross Payments Volume (GPV) of AUD 176.3 million (~USD 116 million) in FY2023 reflecting a 1% YoY deterioration.The company reported revenue of AUD 44.2 million (~USD 29 million), down 3% from previous year figures. The  Freelancer division was said to have reached an effective breakeven in 2023. There was a significant turnaround in EBITDA as it stood at AUD 0.5 million (~USD 0.33 million) in 2023, as opposed to a loss of AUD 6.7 million (~USD 4.4 million) in 2022. 

Key customers and partnerships

As of October 2024, Freelancer Ltd had over 76 million clients, notably including Meta, Adobe and Deloitte, among others. The company also had a pool of 60 million freelancers (October 2024).