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Livewire

Marketing Automation
Product stageSegments
Early
?
AdTech
?

Based in Australia, Livewire provides programmatic and digital advertising services for gaming and esports marketing. The company leverages its exclusive partnerships to provide users with access to 250+ PC, console, and mobile game titles. The company leverages GameTech solutions to offer 24 gaming audience segments that are reportedly 100% cookie-free from opt-in devices, enabling the activation of location, demographic, and behavioral data across platforms such as Amobee, Pubmatic, TTD, and Xandr. Livewire's real-time measurement tool, the Gaming Maturity Index (GMI), tracks activations and cross-device campaigns, providing insights into in-flight sentiment and engagement. In November 2023, the company launched its AdTech platform, Gameview, to help brands discover their target gaming audience.

Livewire claims to specialize in developing culturally relevant gaming strategies, using custom research to reach audiences beyond traditional marketing.

Key customers and partnerships  

In February 2023, Livewire extended its partnership with Anzu.io , an intrinsic in-game advertising solution, to connect with gamers through non-intrusive in-game advertising across mobile, PC, and console platforms in the APAC region and expanded the collaboration to European markets, including Germany and France.

Funding and financials 

In September 2022, the company raised AUD 4.7 million (USD 3.1 million) in a Series A funding round led by RealVC to capitalize on interest from advertisers and gaming companies globally by accelerating headcount, entering new markets, and further developing proprietary game technology platforms.

Marketing Automation

Marketing Automation

Key stats
Featured companies
156
Total funding (USD)
17.9 Bn
Total addressable market (USD)
337.0 Bn
Key competitors
 
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Product Overview
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Product Metrics
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Company profile
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Recent Updates

Product updates
Nov 15, 2023
Livewire Launches Gameview AdTech platform for comprehensive gaming marketing
Marketing Automation
Partnerships
Geographic expansion
Feb 16, 2023
Anzu.io extends partnership with Livewire to expand into Europe
Marketing Automation

Company Brief


HQ location:
Sydney AUS
Founded year:
2021
Employees:
11-50
Total Funding:
USD 3.1 million
Last Funding
USD 3.1 million, Sep 2022

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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