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Anzu.io

Marketing Automation
Product stageSegments
Early
?
AdTech
?

Israel-founded Anzu.io specializes in video game advertising, providing an in-game programmatic advertising platform. The firm’s platform allows brands to place real-world display and video ads in-game, with the ability to update ads in real time in response to data signals and first-party data. 

The firm’s competitive edge is its claim to be the only in-game advertising platform covering all video game mediums (20+) including consoles, PC, mobile, esports tournaments, and live game streaming. The firm also claimed to provide the first 3D digital advertising solution for games, which results in a 23% increase in ad viewability compared to traditional 2D advertising.  

Anzu.io was also featured in our EDGE 100 list of rising startups. 

Key customers and partnerships

As of February 2022, brands using Anzu.ai’s platform included Vodafone, Pepsi, Samsung, Fanta, and American Eagle.

The firm has also partnered with leading game developers such as Ubisoft, Xbox, Vivid Games, and Lion Castle Entertainment, giving advertisers and brands access to 16,000+ game titles. The firm has also partnered with ad marketplaces including OpenX, AdColony, Smart, and Azerion to make its in-game programmatic advertising available to advertisers. In February 2022, NBCUniversal became the global sales partner and exclusive third-party seller in the US and UK for Anzu.io’s game ads inventory. More recently, in February 2023, the firm extended its partnership with Livewire, a gaming and GameTech provider, to expand Anzu.io's services in Germany and France.

Funding and financials

In June 2023, the firm raised USD 48 million in a Series B funding round led by Emmis Corporation. It planned to use the funds to hire executive leadership, expand its engineering team, and increase its presence in the US and Japan. In March 2022, the firm raised USD 20 million in Series B funding to expand into virtual reality (VR) and the metaverse, as well as to double its team headcount to ~150 by the end of 2022. Prior to that, it raised USD 9 million in Series A funding in February 2021 led by Bitkraft Ventures and HBSE ventures. The funding was to be used to drive its marketing and sales activities as part of its global expansion.

Marketing Automation

Marketing Automation

Key stats
Featured companies
156
Total funding (USD)
17.9 Bn
Total addressable market (USD)
337.0 Bn
Key competitors
 
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Company profile
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EDGE Insights

EDGE100: The rising startups at the forefront of innovation
Anzu.io teardown: leveling up video game advertising

Recent Updates

Funding
Jun 27, 2023
Anzu.io raises USD 48 million in Series B funding to increase presence in key markets
Marketing Automation
Partnerships
Geographic expansion
Feb 16, 2023
Anzu.io extends partnership with Livewire to expand into Europe
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Product updates
Geographic expansion
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Management news
Oct 13, 2022
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Funding
Apr 7, 2022
Gadsme raises USD 8 million in seed round
Marketing Automation

Company Brief


HQ location:
Ester ha-Malka St 4, Tel Aviv Yafo ISR
Founded year:
2017
Employees:
101-250
Total Funding:
USD 65.0 million
Last Funding
USD 28.0 million, Jun 2023

Funding


Investors


No investor data is available

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