GoCo.io Inc

GoCo provides a suite of HR, payroll, and benefits solutions under one platform for small businesses. In Q4 2022 the company launched new features which included 1) a performance management module, allowing end-to-end performance reviews, feedback, and employee tracking, 2) messages feature to send targeted team announcements via SMS or email, 3) 50+ integrations in categories such as productivity and product management, time tracking, applicant tracking, communication, payroll, etc., 4) improved payroll options, offering integration with ADP Workforce Now and a new beta payroll option powered by Gusto, 5) enhanced UI and 6) visual reports.

GoCo claims its platform stands out for its flexibility to support existing processes, policies, and providers, so SMBs don't have to change their workflows. As of January 2019, the company served 100,000 users across 6,200 clients. The platform’s subscription pricing starts at USD 5 per month per employee.

In February 2023 , GoCo acquired WFHomie , a Canadian company that offers an employee experience and people analytics platform, for an undisclosed amount. The acquisition was part of its strategy to expand its offerings to include more products and services focused on improving employee experience and measuring engagement. The WFHomie team joined GoCo to work towards the development of more innovative products to create engaging and data-driven workplaces. 

Key customers and partnerships

GoCo has established partnerships with insurance benefits providers such as OneDigital and PayneWest to provide its clients with a complementary solution. In addition, the platform syncs with existing payroll providers such as ADP, PayChex, and Paylocity.

Funding and Financials

In November 2022 GoCo raised USD 15 million in funding led by ATX Venture Partners, bringing the total recent investment to USD 27.5 million. The fresh funds were used for the Q4 2022 release. The company claims it surpassed USD 1 million in annual recurring revenue (ARR)  in 2017.