Planetary is a mobile-based social metaverse that provides users with a virtual 3D environment for interaction, collaboration, and various activities. The platform allows users to personalize their avatars, explore 3D worlds, host live events, and earn money through a play-to-earn model. Influencers and brands can create and monetize engaging content, contributing to the growth of the metaverse. Users can chat anonymously via video calls as avatars and enjoy virtual parties and concerts. Planetary offers a range of customization options for avatars, including clothing, hairstyles, and accessories. The platform also enables users to host live event spaces on their land and fosters a social layer for community building and communication.
Additionally, it provides benefits for MetaAssets holders, including access to exclusive clubs, the opportunity to have a MetaAsset museum on their land, and increased item drops in clubs. As of January 2024, the company’s metaverse app had over 50,000 downloads.
The company generates revenue from in-app purchases with prices ranging from ~USD 1–20.
Funding and financials
In May 2023, Planetary Metaverse received GBP 2.5 million (~USD 3.5 million) as a strategic investment from blockchain company nChain. Planetary's platform leveraged nChain's Web3 and Blockchain IP portfolio as part of the investment. nChain also assisted in developing an AI toolset for creating 3D spaces, provided tech support services and marketing assistance.
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