Sourcepoint is a privacy management company that focuses on the digital advertising industry and provides solutions to achieve compliance with regulations such as GDPR, CCPA, etc. The company also offers strategic consulting services concerning design, workshops, and content compensation strategies–which cover solutions to optimize revenues lost to content blockers. Sourcepoint has offices in the US, UK, France, and Germany, with around five billion web pages using their products globally as of September 2020.
Sourcepoint’s compliance solutions include ways to collect user consent (which synchronizes across different devices), carry out user analytics, automate vendor compliance, and fulfill data subject requests. Sourcepoint’s solutions also enable companies to customize messages based on their branding, manage campaigns, and execute A/B testing based on different customer consent levels to optimize the user experience. In October 2020, the company acquired RedBud, a UK-based media analytics startup to capitalize on the latter's proprietary “DIAGNOSE” platform, a website scanning tool that identifies privacy vulnerabilities on every content embedded in the website. In December 2020, the company raised USD 17 million in a funding round led by Arrowroot Capital. The company aims to put the cash towards product development, senior recruitment, and a global expansion.
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