Parade is a capacity management platform designed to optimize freight brokerage operations. It uses AI/ML to streamline the process of matching carriers with loads, automating repetitive tasks, and enhancing operational efficiency. The platform’s features include carrier onboarding, load and capacity data analysis, and digital freight matching, which help brokerages increase carrier re-use and improve booking efficiency.
In July 2024, Parade unveiled an automated carrier qualification feature for its GenAI-powered freight matching tool, launched in partnership with McLeod Software's PowerBroker Transportation Management System (TMS).
Key customers and partnerships
Parade’s customers include Armstrong Transport Group, Schneider, Worldwide Express, XPO Logistics, Ally Logistics, Cargobarn, Redwood Logistics, Covenant Logistics, ARL Logistics, Fortune Logistics, HTS Logistics, Vine Line, Sonwil, Fortune Logistics, and Greenbush Logistics.
Its integrator partnerships include 1) carrier onboarding and transportation management systems (TMS): Turvo, McLeod Software, Tai, Loader, Aljex, Revenova, MercuryGate, TMW, 3PL Systems, Highway, RMIS, and MyCarrier Portal; 2) visibility tools: Project44, and 3) other loadboard and capacity networks: SmartHop (October 2020; expanded in August 2021), DAT Freight & Analytics (October 2020; expanded in February and November 2022), 123Loadboard (May 2021), Channel19 (January 2022), Truckstop.com (April 2022), TruckSmarter (October 2022), Airfleet, Beyond Trucks, Fleetops, Truxx.ai, TrueNorth, and Hoptek.
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