Fiverr.com

Fiverr is an Israel-based online labor marketplace that connects freelancers and businesses with e-commerce-style features. The company launched this ‘Service-as-a-Product’ model as referred to by Fiverr, which commenced in 2010. It also offers subscription-based freelancer services (launched in February 2021). The feature allows Fiverr clients to purchase a predefined set of services offered by freelancers.

Unlike its closest competitor, Upwork, which encourages specialization, Fiverr grants freelancers the ability to pitch themselves for gigs drawing from a wide range of skill sets. Fiverr offers a range of work categories with an emphasis on creative and creative-adjacent fields, including graphics, design, digital marketing, writing, programming, and animation. In September 2024, Fiverr expanded its finance category with new specialty services. The company previously added new categories for AI skills, given its surge in popularity.

In 2023, Fiverr expanded its offerings with Fiverr Business Solutions for mid-sized to enterprise clients and Fiverr Neo, a tech-driven matching tool. It also introduced Fiverr Workspace, a back-office tool for freelancers and small businesses to streamline operations. Earlier, in May, Fiverr launched Fiverr Enterprise for workforce management, including onboarding, budgeting, and compliance. In 2022, Fiverr released Togetherr, an AI-powered platform connecting creative freelancer teams with brands.

Fiverr’s M&A activity outlines its strategy to become an end-to-end solution provider. In 2021, it acquired freelance management platform Stoke Talent (November 2021), online learning platform CreativeLive (October 2021), and the creative talent platform Working Not Working (February 2021). Through the acquisitions, Fiverr moved upmarket to cater to  larger brands and agencies.

In November 2023, Working Not Working Inc., a subsidiary of Fiverr, introduced NTRNL,a platform for sourcing internal talent and showcasing employees' passions and expertise for creative projects.

The company generates revenue from a 5.5% service fee charged to clients based on total project value (an additional USD 2.5 charged for transactions under USD 100). Its take rate from freelancer earnings ranges from 5% to 20%, based on order value.

Fiverr was listed on the New York Stock Exchange (NYSE) in June 2019. The company reported FY2023 revenue of USD 361 million, up 7.1% YoY from USD 337 million. The company’s FY2023 net income per share improved to USD 0.10 from a net loss per share of USD 1.94. Its FY2023 take rate was 31.8%, up from 30.2% in FY2022. Adjusted EBITDA in 2023 stood at USD 59.2 million, compared to USD 24.4 million in FY2022.

Fiverr guided FY2024 revenue to be between USD 379 and USD 387 million, implying a 5%–7% YoY growth, with adjusted EBITDA guidance between USD 65 million and USD 73 million.  

Key customers and partnerships

Active buyers as of June 2024 was 3.9 million, compared to USD 4.2 million in June 2023.