Financeit

Overview
News
Buy Now, Pay Later?
Product stageSegments
Growth
?
B2B
?

Toronto-based Financeit offers consumer lending operations including managing loan origination, credit adjudication, regulatory reporting, loan servicing, and collections. It also provides a flexible, mobile-friendly way to boost sales for businesses. Financeit’s approach to consumer financing allows businesses to offer their customers financing for projects and purchases of up to USD 100,000. This service is particularly beneficial for businesses in the home improvement sector. As part of its services, Financeit also offers a buy now, pay later (BNPL) solution that provides flexible financing for customers undertaking large home improvement projects.

New York-based specialty finance investment firm Wafra Capital Partners acquired Financeit in February 2022 for an undisclosed sum. Financeit aimed to accelerate its market penetration and service expansion, leveraging Wafra Capital's expertise in loan origination platforms.

Financeit acquired the Simply Group loan business for an undisclosed sum in June 2023. The company planned on leveraging the expertise of the Simply Group, launching innovative projects, and growing its platform users.

As of 2021, the company successfully processed over 115,000 loan applications and funded a record-setting CAD 534 million (USD 386 million) in loan originations. The company also reached a milestone of CAD 2 billion (USD 1.45 million) in lifetime loan originations.

Key customers and partnerships

Financeit partnered with many finance businesses including Recreation Vehicle Dealers Association of Canada (RVDA) (September 2022) to bolster financial programs and technological access for its RV dealer members; Lennox International (July 2022) to offer BNPL financing, and Carrier Enterprise Canada (May 2019) to streamline the sales process with an effective financing solution.

HQ location:
296 Richmond Street West Suite 500, Toronto, Ontario, Canada Toronto ON CAN
Founded year:
2007
Employees:
251-500
IPO status:
Private
Total funding:
USD 425.8 mn
Last Funding:
USD 364.4 mn (Debt Financing; Jun 2024)
Last valuation:
USD 9.0 mn (Oct 2007)
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