Cleo

Overview
News
Financial Wellness Tools?
Product stageSegments
Expansion
?
B2C: Financial planning and budgeting, Short-term advances
?

Cleo offers tools for budgeting, and provides personalized spending and savings advice by connecting to a user's bank account and applying machine learning algorithms to analyze spending habits and transaction history. The app also provides access to an interactive chatbot which users can query to obtain on-demand suggestions (which has been supported by an in-house large language model since 2023). 

The platform also offers additional features such as a secured card to build credit score, direct debits, and salary advances.

Cleo operates a subscription-based pricing on its budgeting and savings tools, with fee-based pricing on its cash advance offerings targeted at gig workers and workers with poor credit. The platform charges monthly subscription fees in the range of USD 1.99 - 5.99 on Cleo Plus offering and charges USD 10.99-14.99 on Cleo build offering.

Cleo’s target market is the Gen-Z segment of the population and as of October 2023, the company had 7 million users, (up from 4 million in December 2020) and had USD 72.3 million annual recurring revenue (which was up 2.4x YoY)

HQ location:
London GBR
Founded year:
2016
Employees:
251-500
IPO status:
Private
Total funding:
USD 138.8 mn
Last Funding:
USD 81.3 mn (Series C; Jun 2022)
Last valuation:
USD 501.3 mn (Jun 2022)
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