Full Harvest

Full Harvest operates a food trading business-to-business (B2B) platform mainly targeting large-scale farmers (vegetable farms greater than 1,000 acres and fruit farms larger than 100 acres), who can sell irregular and surplus produce on the platform to food and beverage companies. In early 2023, the company expanded its online marketplace to include all USDA Grade 1 produce (produce that maintains uniform quality and cosmetic standards for consumers) for commercial buyers and sellers. This move makes Full Harvest the leading online marketplace for all grades of produce, including surplus and imperfect items. The company’s business model is based on a percentage charged as a transaction fee.

Full Harvest also offers food companies a “Verified Rescue Produce” system, which is a third-party certification system that allows food and beverage companies to identify products and rescue what would otherwise have gone to waste.The company also plans to improve the user experience of its online marketplace and further expand its data analytics offering to provide insights on product availability, pricing, quality, and forecasting. As of October 2024, the company was working toward developing its technology and growing its team as well as expanding operations in North America. Full Harvest also plans to expand the global footprint of its verification system. 

The company also acquired FarmersWeb in November 2022, gaining access to the FarmersWeb technology stack, such as inventory, order management, and online payment infrastructure.

As of October 2024, the success stories reported by Full Harvest included increasing the profit of a large US farm by 12% per acre; reducing the time a national consumer packaged goods (CPG) company needed to procure produce by 96%, and saving CPG companies an average of 15% on produce costs.

Key customers and partnerships

Full Harvest’s key customers include Danone North America, SVZ, and Tanimura & Antle. In December 2020, the company also partnered with Danone to launch a yogurt made from food that would otherwise have ended up at a landfill.