Full Harvest

Full Harvest operates a food trading business-to-business (B2B) platform mainly targeting large-scale farmers (vegetable farms greater than 1,000 acres and fruit farms larger than 100 acres), who can sell irregular and surplus produce on the platform to food and beverage companies. In early 2023, the company expanded its online marketplace to include all USDA Grade 1 produce (produce that maintains uniform quality and cosmetic standards for consumers) for commercial buyers and sellers. This move makes Full Harvest the leading online marketplace for all grades of produce, including surplus and imperfect items. The company’s business model is based on a percentage charged as a transaction fee.  In December 2021, Full Harvest reported that it has tripled its revenue from 2020 to 2021, selling over 50 million pounds of fresh produce. 

Full Harvest also offers food companies a “Verified Rescue Produce” system, which is a third-party certification system that allows food and beverage companies to identify products and rescue what would otherwise have gone to waste.The company also plans to improve the user experience of its online marketplace and further expand its data analytics offering to provide insights on product availability, pricing, quality, and forecasting. The company is working towards developing its technology and growing its team by 3x in 2022 as well as expanding operations in North America. Full Harvest also plans to expand the global footprint of its verification system. The company also acquired FarmersWeb , in November last year, gaining access to the FarmersWeb technology stack, such as inventory, order management, and online payment infrastructure.

Full Harvest’’s key customers include Danone North America, SVZ, and Tanimura & Antle. In 2020, the company also partnered with Danone to launch a yogurt made from food that would otherwise have ended up at a landfill.   

The success stories reported by Full Harvest include increasing the profit of a large US farm by 12% per acre; reducing the time a national consumer packaged goods (CPG) company needed to procure produce by 96%, and saving CPG companies an average of 15% on produce costs.

In December 2021, Full Harvest raised USD 23 million in a Series B funding round led by TELUS Ventures. The fresh funds were to be funneled toward In May 2022, the company also raised another USD 5 million in an oversubscribed Series B funding round led by Rabobank’s Food & Agri Innovation Fund and JAL Innovation Fund.