Serena is one of Europe's leading venture capital funds, with $750m under management. Founded in 2008, Serena invests at early stages, from seed to series B, and supports the success of innovative and ambitious entrepreneurs to service a better world. Born of the profound conviction that a venture capital fund should be at the service of its portfolio companies, Serena has set up the largest operational support team in Europe and the most active startup community, the Serena Squad, with more than 550 active C-levels. Serena has a strong focus on AI, SaaS, Climate Tech, Digital Transformation, and Impact. Serena has invested in more than 100 startups with several international success stories such as Dataiku, Malt, The Fork, Electra, Descartes Underwriting, Accenta, Lifen, and AramisAuto. Combating climate change, protecting biodiversity, promoting sustainability, diversity and inclusion are at the heart of Serena's DNA.

Serena

Partech is a global investment firm with offices in San Francisco, Paris, Berlin, and Dakar. They bring together capital, operational experience, and strategic support for entrepreneurs at seed, venture, and growth stages across multiple continents, with over a $1.5B investment capacity. Investments range from $200K to $50M in a wide range of technologies and businesses for enterprises and consumers, from software, digital brands, and services, to hardware and deep tech across all major industries. Companies backed by Partech have completed more than 20 initial public offerings and more than 50 strategic exits above $100M.

Partech

Salesforce Ventures helps enterprising founders build companies that reinvent the way the world works. Since 2009, they’ve invested in and partnered with more than 400 of the world's tenacious enterprise software companies from seed to IPO, including Airtable, Databricks, DocuSign, Guild Education, Hopin, Monday.com, nCino, Snowflake, Snyk, Stripe, Tanium, and Zoom. Salesforce Ventures leverages decades of expertise in the cloud and long-term relationships with key decision-makers at thousands of businesses around the world to give portfolio companies an unfair advantage, help them build credibility, and accelerate growth.

Salesforce Ventures

Eight Roads Ventures is a global venture capital firm managing $11bn of assets across offices in the UK, China, India, Japan, and the US. Together with our associated funds, including our US sister fund F-Prime Capital, our 50-year history of investing includes partnerships with over 500 companies such as Alibaba, AppsFlyer, Chewy, Fareye, Fever, Flywire, Fireblocks, Funnel.io, Gloat, Hibob, Icertis, Neo4j, Otrium, Owkin, Paidy, Spendesk, Tibber, Toast, Wallapop and Xoom.

Eight Roads Ventures

F-Prime's roots are in one of America’s great entrepreneurial success stories. Fidelity Investments was founded in 1946 and grew from a single mutual fund into one of the largest asset management firms in the world, with over $2 trillion in assets under management. For the last forty years, this venture capital group has had the privilege of backing other great entrepreneurs as they built ground-breaking companies in technology and life sciences, including Atari, MCI, ROLM Corp., Alibaba, Ironwood Pharmaceuticals, and Ultragenyx.  Today, F-Prime's funds are larger and more global, but its teams are still small and local. F-Prime stays true to its entrepreneurial roots. In the US and Europe, F-Prime Capital Partners is investing in healthcare (formerly Fidelity Biosciences) and in technology (formerly part of Devonshire Investors). In other geographies, its sister fund is called Eight Roads (formerly Fidelity Growth Partners), with investment teams in London, Shanghai, Beijing, Hong Kong, Tokyo, and Mumbai.   Together F-Prime brings a world of insight, domain expertise and relationships to support entrepreneurs. Without the pressure of fundraising from outside investors, F-Prime Capital Partners focuses all of its time finding and helping great entrepreneurs build important companies.

F-Prime Capital

Odaseva

Odaseva is the leading Enterprise Data Protection Platform for Salesforce. Designed by Salesforce data experts to handle large data volumes and complex data models, Odaseva offers Salesforce architects and platform owners the most powerful and secure tools available to solve the problems at the foundation of the Salesforce data value chain: backup & restore, data archiving, data compliance and data automation. Global Enterprises leveraging Salesforce as a mission-critical application like Schneider Electric and Toyota rely on Odaseva to ensure business continuity, drive performance at scale, comply with regulations, and secure data operations with power and control.

<div><p>Odaseva provides a platform that enables organizations to apply data governance policies and automate compliance measures as required by regulations such as GDPR, CCPA, etc. in their Salesforce environments. The platform allows for subject rights management, anonymization, and other data management features. As at October 2020, Odaseva had a diverse range of customers, including Dropbox, Toyota, Schneider, Heineken, and many other Fortune 500 companies. Further, the company has recorded more than 100% revenue growth last three consecutive years</p></div>

New data privacy regulations have opened up space for a new wave of compliance-focused startups.

Digital Privacy Tools

<div>
  <p>
    Odaseva provides a platform that enables organizations to apply data governance policies and automate compliance measures as required by regulations such as GDPR, CCPA, etc. in their Salesforce environments. The platform allows for subject rights management, anonymization, and other data management features. As at October 2020, Odaseva had a diverse range of customers, including Dropbox, Toyota, Schneider, Heineken, and many other Fortune 500 companies. Further, the company has recorded more than 100% revenue growth last three consecutive years 
  </p>
  <p>
    In October 2020, the company raised USD 25 million in Series B funding, led by Eight Roads Ventures, with participation from F-Prime Capital and existing investors Partech, Salesforce Ventures, and Serena. The company aims to use this funding to accelerate its platform development, increase hiring, and expand its user and partner ecosystem. 
  </p>
</div>


<div>
  <p>
    OneTrust provides compliance solutions that leverage AI tools and automation across all areas of privacy compliance. OneTrust Athena, the company&rsquo;s AI-powered solution, provides automation in the areas of data discovery, data subject rights management, consent management (with a user-facing preference center for greater control), data protection impact assessments, third-party risk management, incident response reporting, and monitoring. The company also provides regulatory research software that companies can use to train staff and even benchmark their own privacy programs. The company&rsquo;s Government Records Request Automation solution helps government organizations intake requests, automate data discovery and redaction, and provide a secure two-way communication portal that demonstrates compliance with FOIA, PRR, and the Privacy Act.
  </p>
  <p>
    OneTrust has strengthened its position in the digital privacy space through several acquisitions in recent years. In March 2021, OneTrust acquired DocuVision, an AI-powered data redaction platform to bolster its data subject rights capabilities through automatic redaction of non-relevant sensitive information. During the same month, OneTrust acquired Convercent to enhance its platform through advanced ethics and compliance capabilities, and helpline and disclosure management. OneTrust acquired the security assurance and certification platform Tugboat Logic in September 2021, to automate its InfoSec assurance and certification processes. Other notable acquisitions include Privacy Core e-learning, DataGuidance, and Integris Software.
  </p>
  <p>
    In March 2023, OneTrust announced the 
    <a href="https://sp-edge.com/updates/16852">
      <u>addition of certification automation</u>
    </a>
     to the OneTrust GRC and Security Assurance Cloud. This solution which combines automation, pre-built policies and controls spanning 29 industry frameworks, over 100 integrations, compliance content, and expert guidance enables customers to simplify and streamline compliance tasks according to OneTrust.
  </p>
  <p>
    <b>Key customers and partnerships</b>
  </p>
  <p>
    OneTrust entered a partnership with Dow Jones Risk and Compliance in April 2023, to incorporate risk and compliance data into its third-party due diligence solution.&nbsp;&nbsp;
  </p>
  <p>
    <b>Funding and financials</b>
  </p>
  <p>
    The company employed 3,000 people, served more than 12,000 customers (including 75% of the Fortune Global 500 companies), and its solutions are backed by 200 patents, as of January 2022. In June 2022, OneTrust 
    <a href="https://sp-edge.com/updates/11018">
      <u>laid off 950 employees</u>
    </a>
     (~25% of its global workforce) across its departments in Atlanta (US), Bengaluru (India), and London (UK), due to worsening global financial crisis and to balance between growth and profitability.
  </p>
  <p>
    OneTrust&rsquo;s 
    <a href="https://sp-edge.com/updates/20390">
      <u>most recent funding</u>
    </a>
     was in July 2023, where it raised USD 150 million in a round led by Insight Partners at a valuation of USD 4.5 billion. The company expects to use the combined funding to scale its platform to meet increasing demand.&nbsp;
  </p>
  <p>
    This funding was raised at a lower valuation, down from the USD 5.1 billion OneTrust recorded during its December 2020 Series C round (USD 300 million), however the company reports it has doubled ARR to USD 400 million, grown customer numbers from 7,500 to over 14,000, and increased headcount from 1,500 to over 2,000 over the same period.
  </p>
</div>


OneTrust

<div>
  <p>
    Privitar provides a platform that enables companies to leverage personal data in their databases for analysis without compromising the end user&rsquo;s safety and privacy. The company&rsquo;s solutions handle and process data compliant with privacy regulations such as GDPR and CCPA.
  </p>
  <p>
    The company&rsquo;s platform provides de-identification solutions to enable the use of personal data while maintaining data utility. Use cases include business intelligence, insights, Anti-Money Laundering (AML) analysis, etc. The platform also includes features to manage secure data sharing and invisible data watermarks to track data movement throughout the organization.
  </p>
  <p>
    In July 2022, Privitar 
    <a href="https://sp-edge.com/updates/11586?industryIds=34">
      <u>acquired</u>
    </a>
     the UK-based regulatory intelligence platform Kormoon to use the latter&rsquo;s repository of data privacy rules across 46 jurisdictions and automate policies in its own data provisioning platform. The company deemed this repository as a &ldquo;strategic asset&rdquo;&mdash;something that would take it years to build on its own. Kormoon provides a regulatory intelligence platform that analyzes the data usage behavior of companies to determine and automate necessary actions to achieve compliance with privacy regulations such as the GDPR and CCPA. Privitar expects to launch Kormoon&rsquo;s regulatory intelligence to users of Privitar by the end of 2022, although it&rsquo;s unclear whether Kormoon&rsquo;s offerings will continue to be sold as a separate product in the long term.
  </p>
  <p>
    In June 2023, enterprise data management firm Informatica announced 
    <a href="https://sp-edge.com/updates/19444">
      <u>it was in talks to acquire</u>
    </a>
     Privitar.
  </p>
  <p>
    As of November 2020, Privitar employed over 200 staff and has offices in the UK, the US, Singapore, and Poland.
  </p>
  <p>
    <b>Key customers and partnerships</b>
  </p>
  <p>
    Privitar expanded the relationship it had with HSBC through its Series C fundraise, as HSBC was the first customer for Privitar in 2016. In addition to HSBC, Privitar also has other customer-turned-investors such as Citi.
  </p>
  <p>
    <b>Funding and financials</b>
  </p>
  <p>
    Privitar&rsquo;s most recent funding round was in June 2020, where it raised USD 7 million as a Series C investment led by HSBC Venture Capital Coverage Group. With USD 80 million raised in April 2020, its total Series C funding now amounts to USD 87 million. The company intended to use the funding to accelerate product development, hire additional staff, and focus on international expansion.
  </p>
</div>


Privitar

<div>
  <p>
    CENTRL provides automated risk management and privacy management solutions. Through its Privacy360 platform, the company provides solutions to identify compliance gaps, automate data discovery, manage data subject rights requests, consent management (with a user-facing preference center), carry out impact assessments, third-party risk management, monitoring, and reporting.
  </p>
</div>


CENTRL

<div>
  <p>
    HighSide provides a secure communications platform for organizations, enterprise archiving solutions, data discovery, and supervision tools in compliance with GDPR, CCPA, etc. In 2019, the company announced the acquisition of Hotshot Technologies, a secure team messaging platform.
  </p>
</div>


HighSide

<div>
  <p>
    SecuPI provides a patented platform enabling organizations to achieve compliance with regulations such as GDPR and CCPA. The platform achieves this by providing multiple features to protect data such as pseudonymization, consent controls, audit logs, streamlining breach notifications, etc. SecuPI’s platform is deployed in organizations in the banking, insurance, telecommunications, and health industries.
  </p>
</div>


SecuPi

Uses AI/ML to automate workflows such as data discovery and data classification

Uses generative AI to provide conversational recommendations to users to remain compliant with privacy regulations

Solutions in this industry hub are offered under a B2B SaaS model

Tools to provide compliance with privacy regulations, such as GDPR and CCPA, and carry out tasks such as data discovery, data governance, consent management, Data Subject Rights (DSR) management, Data Protection Impact Assessments (DPIA) and managing incident response as mandated by these privacy regulations.

Central management of data access and data privacy and security policies.

Odaseva

Digital Privacy Tools

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