Israeli-based Lusha is a B2B data intelligence platform that offers prospecting and contact data tools for sales professionals. Lusha uses a proprietary algorithm to gather publicly available information to create business contacts or company profiles. The platform’s features include a web browser extension, an API, and integrates with leading CRM tools such as Salesforce and Outreach. It also maintains privacy standards such as CCPA and GDPR compliance over its data and processes. As of August 2021, Lusha’s data assets consist of more than 100 million business profiles, 15 million company profiles, and over 110 million direct dials and email addresses combined.
In August 2022, the company unveiled an AI-powered enrichment solution “Salesforce Data Enrichment (SFDE)” that provides users with the latest Salesforce contact and company information. In February 2023, the firm unveiled “Warm Outbound,” a product suite that enables customers to identify and engage with market-ready prospects directly. This suite leverages data-driven sales signals to reveal products and services that companies are interested in and buyer readiness.
In November 2021, the company was valued at USD 1.5 billion.
SellX claims to significantly boost sales performance, including achieving 3x more outbound leads, 25% more deals, 1,000% ROI, 10x more conversions, and a 142% increase in demos for its clients.
Key customers and partnerships
As of August 2024, Lusha served more than 1 million users across 223,000 companies including Facebook, Zendesk, Google, Dropbox, and Uber.
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