Activision Blizzard

Activision Blizzard, Inc. (Nasdaq: ATVI) is one of the world's largest video game publishers, formed in 2008 through the merger of Activision and Blizzard Entertainment. The company develops and publishes popular gaming franchises such as Call of Duty, World of Warcraft, Candy Crush, and Diablo across console, PC, and mobile platforms. Activision Blizzard reported net revenues of USD 7.53 billion and net income of USD 1.51 billion for fiscal year 2022.

Activision Blizzard operates through three primary segments:

• Activision: Focused on console and PC gaming, particularly the Call of Duty franchise

• Blizzard: Known for PC and online gaming titles like World of Warcraft, Overwatch, and Diablo

• King: Specializes in mobile games, most notably Candy Crush

The company has expanded its reach in mobile gaming through acquisitions like King Digital Entertainment in 2016. Activision Blizzard aims to connect and engage players through epic entertainment across its franchises. As of March 2023, the company reported 368 million monthly active users across its games.

In January 2022, Microsoft announced plans to acquire Activision Blizzard for USD 68.7 billion. The deal was completed in October 2023, making Microsoft the third-largest gaming company by revenue globally. Following the acquisition, Activision Blizzard continues to operate as a division within Microsoft's gaming business, contributing significantly to Microsoft's gaming revenue and expanding its presence in mobile and cloud gaming markets.